MYOPIA CONTROL Myopia (short sightedness) is becoming far more prevalent amongst children, and it’s estimated that by the year 2050, roughly half of the world’s population will be myopic. Some children have a continual progression of their myopia throughout their school years – often only stabilising when they have achieved full growth/adulthood. ​ Children are more likely to have progressive myopia if: One or both parents are myopic Being of East Asian ethnic origin Spending limited time outdoors/lots of close/computer work Developing myopia before nine years old may significantly increase the risk of developing high myopia Not only does myopia progression means that the spectacles get thicker and heavier as they increase in strength, and that your child becomes more dependent on them as they are increasingly unable to see without them, but there are eye health benefits of limiting the progression and end stage prescription. Myopia management may reduce the risk of your child developing myopia related sight loss in adulthood. We now have several methods open to us to limit the progression of myopia. MYOPA MANAGEMENT CONTACT LENSES There are two types of contact lenses available: Soft specialist daily contact lenses – which need to be worn for about 10-12 hours a day for at least 6 days a week. Spectacles are required when contact lenses are not worn. The contact lenses can be fitted from as young as 8 years old. They go up to a -6.00 prescription and the direct debit is £45pm. Ortho K/EyeDream lenses – These are ‘hard’ lenses which are worn overnight. The lens gently reshapes the cornea (front of the eye) altering the prescription so that spectacles/contacts are not required during the day. These lenses are worn every night for a minimum of 8 hours. Additional spectacles are not required. These lenses can be fitted from the age of 8 and manage myopia (short sightedness) up to -4.50 and astigmatism up to -1.50. Click here to learn more. MYOPIA MANAGEMENT SPECTACLE LENSES If your child would prefer glasses instead of contact lenses, we are proud to offer two different advanced spectacle lenses as an alternative - MiYOSMART and Stellest. ​ From HOYA, the MiYOSMART lenses are an innovative spectacle lens incorporating ‘DIMs’ technology (defocus incorporated multiple segments). Worn full time, they are lightweight, impact resistant and go up to a -10.00 prescription. ​ Stellest lenses from Essilor also aim to slow the progression of Myopia. Thanks to their H.A.L.T technology, research suggests that Stellest lenses can slow down myopia progression by 67% on average when compared to single vision lenses. The initial set-up fee for MiYOSMART or Stellest lenses is £195 which includes the NHS voucher and a basic frame, thereafter a direct debit payment of £45pm. All follow-up appointments are included together with new lenses every 12 months or sooner if there is a prescription change. A second pair can be purchased at a special price of £100 which includes a basic frame. ​ ​ ​ All the above monthly direct debits include any NHS sight tests and vouchers applicable. No method is guaranteed to work, but research shows an average of 60% slowing down of Myopia progression. Quick links: CHILDRENS EYECARE ORTHO-K

TAYLOR BIDDLE WOMBOURNE 34, Windmill Bank, Wombourne, Wolverhampton, WV5 9JD 01902 895909 BOOK YOUR APPOINTMENT Our Service is as Special as Your Eyes BOOK AN APPOINTMENT Monday - Friday: 9:00 - 5:30 Saturday: 9:00 - 5:00 Sunday: Closed OUR PRACTICE We are located In Wombourne on the corner of Windmill Bank and Planks Lane where we are next door to SPAR. Our practice is accessible via bus routes 15 and 16. Patient parking is available in front of the building Our practice is wheelchair accessible WELCOME TO WOMBOURNE SEND US A MESSAGE Need a little help or just have a question? Fill in the form below and we'll get back to you as soon as we can. ​ Why not check our FAQs page for popular patient queries. If you still can't find what you need, we will be happy to help. Full Name Phone Email Write a message SEND Thank you for your message, we'll get back to you as soon as we can OUR DEDICATED TEAM Eye care is a passion at Taylor Biddle. We take pride in our highly skilled, knowledgeable team who stay with us for many years. We're dedicated to providing a welcoming environment for all our patients, with friendly service that is second-to none! MEET THE TEAM

WHAT IS VISUAL STRESS? Visual Stress is a visual processing disorder due to sensitivity to light and a believed hyper- excitability of visual brain. Visual Stress is said to affect 20% of the population – 13 million people in UK. It is not the same as dyslexia but it affects about 40% of dyslexics. ​ As humans we are adapted to view natural images. Imagine a picture of a lake and mountains, beach, garden – is that comfortable to look at? Now imagine a stripy black and white shirt or a zebra – is that comfortable? ​ English text is made of striped patterns which are mainly written in black on white paper, to our brain look like stripes – not natural! WHAT ARE THE SYMPTOMS OF VISUAL STRESS? Print blurs or goes out of focus Letters move, shimmer or shake Patterns like ‘rivers’ or ‘worms’ appearing when reading black on white text Glare from page or VDU Coloured halos around words Poor tracking, losing place when reading. Sore , watery eyes and headaches when reading VISUAL STRESS FULL ASSESSMENT Full eye examination – 1 hour, payable in advance. In-depth binocular vision investigation. Reading speed test Tracking Near focussing Pattern glare test Colorimetry assessment. VISUAL STRESS PROGRAMME FEES One hour full assessment £195 Follow-up appointments £95 VISUAL STRESS THERAPY PROGRAMME FOR SCHOOL CHILDREN Minimum period of 18 months. Direct debit £16 per month. Full assessment at a discounted rate of £80. Regular follow-up checks (3 to 6 months or as required). 25% off lenses (free lenses supplied if eligible for an NHS voucher). 50% off specialised tint. 50% off spare spectacles. Accidental damage cover (small excess may apply). 25% off non-NHS frames. REFERRAL VISUAL STRESS ASSESSMENT Includes Optomap imaging. 50% discount off all professional fees. 25% off all frames, lenses and tints. Please note – Assessments require 24 hours cancellation notice, or the advanced fee is forfeited. HOW CAN WE HELP? COLOURED FILTERS Filters can reduce discomfort by reducing contrast and filtering out a particular wavelength of light that causes the neurons to fire unnecessarily. But it has to be correct colour, saturation and brightness. A person may be sensitive to a particular wavelength of light and this can explain why a coloured tint can stabilize the visual brain. ​ BINOCULAR VISION & READING Lot of symptoms of visual stress are the same as if the eyes have binocular vision insufficiency so do not work together properly. This could be due to eye muscles weakness so it’s VERY important to have full eye test and detailed binocular vision assessment. Unstable binocular vision can cause fixation to swap between eyes. This can be addressed with prescription lenses that stabilize the vision at near. Then we can proceed to Colorimetry assessment which goes through 6000 colour combinations to find the correct tint. Quick links: CHILDRENS EYECARE EYEWEAR WHAT OUR PATIENTS SAY.. "Can't recommend Taylor Biddle enough. Taras puts my daughter at ease during her visual stress tests. Staff are very welcoming and professional. Nothing is too much trouble." - J. Prosser - 02/2022 via Google

PRIVACY POLICY Your Privacy At Taylor Biddle, we are committed to the highest privacy standards. However you choose to interact with us, we will only collect data that is necessary for us to deliver the best possible service and ensure you are reminded about appointments or anything else relevant to your ongoing care. This policy provides detailed information on when and why we collect your personal information, how we use it and the very limited conditions under which we may disclose it to others. Collection of your Personal Information In addition to your basic contact information (name, date of birth, telephone numbers and your addresses) we will collect other relevant details including current and past health and medication information, your examination results, payment details and lifestyle information. We may also store associated information received from other health care professionals as part of your ongoing care. How we use this information The information we collect about you is used to ensure we provide you with the best and most appropriate products and services. In addition to your ongoing eye care, we will remind you when appointments are due and suggest relevant products or services that we believe would be of interest. We use your contact information to respond to queries from you, and where appropriate your bank details to collect Direct Debit payments as agreed. We may occasionally contact you to ask for your feedback on the services we have provided and to offer the opportunity to trial new products. Our policy on storage, processing, and retention of your information To provision and manage our services, your data is stored and processed by Optix Software Ltd within their UK facilities that are certified to ISO27001. If we collect Direct Debits from you these payments will be processed by Eyecare Payments Ltd. Any third-party company is only permitted to process your data for the specified purposes and in accordance with our instructions. We retain your information for as long as reasonably necessary to provide our products and services and to maintain records to satisfy tax and other legal requirements. How and when we may share your personal information Where necessary we may disclose your information to health care professionals including the NHS. We may also pass information to external agencies and organizations, including the police, for the prevention and detection of fraud and criminal activity. Should any claim be made, we may pass your personal information to our insurers and if our business is wholly or partially transferred to a third party, your personal information may be one of the transferred assets. Your rights with respect to the Personal Information we hold You are entitled to access the personal information that we hold on you; any such request should be made using our contact details below. If any data we hold is inaccurate, this will be corrected promptly on request. In certain circumstances, you can request that we erase your data which we will do where this would not prevent us from meeting our legal and regulatory obligations. ​ Updating your communication preferences You may ask that we do not send you communications using any of the contact details we hold on our records, this may include your email, SMS, telephone and postal information. You may also request we restrict our communications to clinically necessary messages. Your personal preferences can be changed at any time by using the link at the end of every email and SMS message we send or by using our contact details below. ​ Use of cookies Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. The table below explains the cookies we use and why. Cookie: Cookie preference Name: CookieControl Purpose: This cookie is used to remember a user’s choice about cookies on ico.org.uk. Where users have previously indicated a preference, that user’s preference will be stored in this cookie. Cookie: Language selection Name: language Purpose: This cookie is used to remember any selection a user has made about language on ico.org.uk, using the language selector, so that the site will be shown in their chosen language when returning to the site. Cookie: Universal Analytics (Google) Name: _ga, _gali, _gat & _gid Purpose: These cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in a way that does not directly identify anyone, including the number of visitors to the website and blog, where visitors have come to the website from and the pages they visited. Cookie: YouTube cookies Name: PREF*, VSC*, VISITOR_INFO1_LIVE* & remote_sid* Purpose: We embed videos from our official YouTube channel using YouTube’s privacy-enhanced mode. This mode may set cookies on your computer once you click on the YouTube video player, but YouTube will not store personally-identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode. PREF - * Expires after eight months VSC - * expires at the end of your session VISITOR_INFO1_LIVE - *expires after eight months remote_sid - * expires at the end of your session Cookie: Vimeo cookies Name: player - vuid Purpose: We embed videos from our official Vimeo channel. When you press play Vimeo will drop third party cookies to enable the the video to play and to collect analytics data such as how long a viewer has watched the video. These cookies do not track individuals. Cookie: HotJar Name and Duration: _hjClosedSurveyInvites - 365 days _hjDonePolls - 365 days _hjMinimizedPolls - 365 days _hjShownFeedbackMessage - 365 days _hjid - 365 days _hjRecordingLastActivity - Session Length _hjTLDTest - Session Length _hjUserAttributesHash - Session Length _hjCachedUserAttributes - Session Length _hjLocalStorageTest - Under 100ms _hjIncludedInPageviewSample - 30 Minutes _hjIncludedInSessionSample - 30 Minutes _hjAbsoluteSessionInProgress - 30 Minutes Purpose: These cookies are used to track the customers experience and use of the website. We use this information to improve the functionality of the website and improve the customer experience. The cokkies do not collect information that would directly identify anyone. Cookie: Wix Name and Duration: XSRF-TOKEN - Session Duration hs - Session Duration svSession - 2 Years SSR-caching - 1 Minute _wixCIDX - 3 Months _wix_browser_sess - Session Duration consent-policy - 365 days smSession - Session Duration TS* - Session Duration bSession - 30 minutes fedops.logger.sessionId - 365 days wixLanguage - 365 days Purpose: wix - These cookies are used to maintain and improve the customers experience of the website. We uuse the information to identify registered members, monitor and analyze performance, operation and effectiveness of the platform and ensure the security and safe use of the platform. Cookie: Facebook Pixel Name: c_user – 365 days xs – 365 days fr – 90 days _fbp – 90 days oo – 5 years dpr – 7 days wd – 7 days presence – session duration sb – 2 years dbln – 2 years csrf – 24 hours Purpose: These cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in a way that does not directly identify anyone, including the number of visitors to the website and blog, where visitors have come to the website from and the pages they visited. ​ Managing cookies You can remove any cookies already stored on your computer and you can control how your web browser deals with cookies by changing your browser settings. However this may prevent you from using parts of our website. ​ Many browsers give a range of options for managing cookies, including obtaining consent for every cookie, blocking certain types of cookie and blocking cookies from unrecognised websites. Finally, you can set your browser to block all cookies however you should be aware that many sites will not work as smoothly as you are used to and some basic functionality that is dependent on cookies will not work at all. ​ The following links go to the relevant help sections for the major web browsers and explain how to manage your cookies: ​ Chrome https://support.google.com/chrome/bin/answer.py?hl=en&answer=95647&p=cpn_cookies ​ Safari OS X http://docs.info.apple.com/article.html?path=Safari/5.0/en/9277.html ​ Safari iOS http://support.apple.com/kb/HT1677 ​ Internet Explorer http://windows.microsoft.com/en-GB/windows7/How-to-manage-cookies-in-Internet-Explorer-9 ​ Firefox http://support.mozilla.org/en-US/kb/Cookies?s=cookies&r=0&e=es&as=s ​ Android http://www.google.com/support/mobile/bin/answer.py?hl=en&answer=169022 ​ Blackberry http://help.blackberry.com/en/blackberry-q10/10.3.1/help/mwa1334238823957.html ​ Windows phone http://www.microsoft.com/windowsphone/en-us/howto/wp7/web/changing-privacy-and-other-browser-settings.aspx Privacy Policy updates We reserve our right to make any changes and updates to this privacy policy without giving you notice as and when we need to. Our most up to date privacy policy is always available on our website. ​ Last updated: April 2022 ​ Contacting us Visit our contact page to find our most up to date contact information.

READ OUR LATEST BLOG POSTS Taylor Biddle Are Making Bald Moves for Charity Fundraising How Does Visual Stress Affect Children? World Diabetes Day – The Importance of Maintaining Good Eye Health How can contact lenses for children help to preserve their vision? Our Top 3 Eyewear Picks For 2021 1 2 FOLLOW US FOR THE LATEST NEWS

OUR EYEWEAR BRANDS MORE TO CHOOSE FROM We regularly review our eyewear collection to make sure we can bring you the best of the latest styles. Why not visit us to see the latest arrivals? If you have something particular in mind for your new glasses or sunglasses, let us know! As an independent optical practice, we can source our eyewear from a wider range of your favourite brands. EYEWEAR STYLING Looking for a new style? Taylor Biddle Opticians can help! Our certified dispensers will work with you to find the perfect frames that reflect your personality and needs. We have a great selection of styles, shapes and colours to choose from, so you're sure to find something you love. EYEWEAR STYLING WE ARE PROUD TO OFFER EXCEPTIONAL CARE “Taylor Biddle Opticians look after three generations in our family with equal care and expertise. Tracey is always available for caring support and we have easy access to appointments. Staff are welcoming and friendly at both practices.” - S.D Claverley -

CONTACT LENS PLAN Regular contact lens checks are important. Not only is the health of the anterior eye checked, but the suitability of the contact lenses is assessed with regards to the type of lens and to any subtle prescription changes. ​ Our Contact Lens Plans also include an annual sight test which we consider very important. Small changes in the prescription can then be incorporated into the contact lens prescription. ​ Learn more about our popular options below. Customised bundle plans are also available, contact us for more information. Contact Lens Plan (CLP) £9.50 per month What's included? ​ Regular contact lens checks as required. Emergency contact lens checks if required. If prescription changes, unopened boxes maybe exchanged. Emergency replacement lenses where possible supplied. Annual eye examinations. Contact Lens Plan Premium (CLPP) £13.00 per month Has all the CLP benefits, PLUS: ​ Extended Eye Examination Optical Coherence Tomography (OCT) and/ or Optomap Scans Anterior/ Dry Eye Assessments 15% discount off spectacles and contact lens solutions CONTACT US FOR MORE INFORMATION ON OUR CONACT LENS PLANS GET IN TOUCH

CHILDRENS EYECARE Good vision is essential in childhood development and regular eye examinations are the key to good vision. Research has shown that one in five school children have an undetected eye problem. As 80% of a child’s learning occurs visually, many children cannot see well enough to reach their full potential or enjoy everyday childhood activities as much as they could. A child may not realise if their vision is not clear – they assume the way they see is normal. Therefore regular eye examinations are advised for all children under the age of 16 at least once a year. FIND ANY CONCERNS AS SOON AS POSSIBLE Children should have their first eye examination by the age of four, sooner if any problems are suspected. The earlier a problem is detected, the more effectively it can be treated. It doesn’t matter if your child is too young to talk or read a letter chart, as we use a range of techniques and modern equipment to detect visual problems at any age. Such equipment used is a computerised test chart which allows us to use pictures, numbers, shapes as well as letters to check the child’s vision. ​ We provide free NHS eye tests for all children under 16 and those under 19 and in full time education. If a child is found to need spectacles, a contribution is provided by the NHS. Typical warning signs to look out for: ​ One eye turns in, out, up or down Complains of frequent headaches Frequently rubs eyes or blinks a lot Screws up eyes when reading or watching television Avoids reading, writing or drawing Has difficulty catching a ball Fails to make expected progress at school Develops behavioural or concentration problems at school WHAT IF MY CHILD NEEDS SPECTACLES? We stock a wide range of spectacles specially designed for children’s faces. Many have soft nose pads for extra comfort and sprung hinges to withstand extra wear and tear. ​ Your child might prefer contact lenses. We have a great range of comfortable and easy-to-use contact lenses and our expert team can advise which option is best. Quick links: VISUAL STRESS EYEWEAR WHAT OUR PATIENTS SAY.. “Taylor Biddle Opticians look after three generations in our family with equal care and expertise. Tracey is always available for caring support and we have easy access to appointments. Staff are welcoming and friendly at both practices.” - S.D Claverley -

DIABETIC SCREENING It is with regret that we have now withdrawn from the NHS diabetic screening programme, as due to the current COVID 19 situation we are concentrating on maximising safety and distancing measures by giving our patients more time ans space with extended examinations. Now we are offering a Private Diabetic Assessments as a part of our extended examinations utilising our cutting edge eye scanning technology. ​ The NHS retinal screening photographs are just surface photographs of the central 30° of the retina. We are able to use much more sophisticated equipment to look at the back of the eye in much more detail than the basic retinal photograph. These additional tests, OCT and Optomap, offer 3 dimensional views and 180° views respectively and are not to be confused with the retinal photography. DIABETIC APPOINTMENTS AT TAYLOR BIDDLE Our experienced optometrists, who have extra qualifications in Diabetic retinal disease, will thoroughly check the scans and send a report to your GP with the results. ​ We still recommend that you attend your NHS diabetic eye screening when invited to do so. The Private Diabetic Assessments are included in our Eyecare Plans. Click here to learn more about our Eyecare Plans.

OCT & OPTOMAP Available as part of our extended eye examination, we have invested in in revolutionary diagnostic equipment to detect a number of key eye conditions, such as glaucoma, age related macular degeneration (AMD) and diabetic retinopathy. ​ Non-invasive and painless, our state-of-the-art equipment allows our Optometrists to see a larger area of your eye in greater detail. As a result, possible concerns can be identified even earlier. WHAT IS OCT? Ocular Coherence Tomography is an advanced eye scan for people of all ages. Similar to ultrasound, OCT uses light rather than sound waves to illustrate the different layers that make up the back of the eye. This particular 3D OCT unit captures a digital photograph of the surface of the eye at the same time and this can be cross referenced across any areas of concern. The major benefit of this state of the art machine is that it allows your optometrist to see both the back of your eye, and a three dimensional image look beneath the surface of the regular retinal image. Never before, has it been easier to find out the exact state and location of a particular eye condition. WHAT ARE THE BENEFITS OF OCT? Your optometrist can review the images on a PC screen and pin point areas of concern by digitally peeling the layers back until they define what it is that they have identified as requiring further investigation. ​ Using this machine, your optometrist can more confidently diagnose, manage and refer you to a specialist for further treatment, should this be required. Striving to provide the best eye care, Taylor Biddle Opticians, your local optometrist can now provide this state of the art diagnostic tool with your eye test, if you so desire. There may be an additional charge for the OCT scan, but the benefits are obvious. The software can automatically detect even the most subtle changes in the retina with every eye test you take. This gives an invaluable on- going record of the health and condition of your eyes. Make sure that when booking your next eye test, you ask about an OCT scan. WHAT IS OPTOMAP? The OPTOMAP is an ultra-widefield digital retinal imaging system. This unique technology captures more than 80% of your retina in one panoramic 200-degree image, while traditional imaging methods typically only show 15% of your retina at one time. ​ An OPTOMAP takes only seconds to perform, is painless and comfortable; nothing touches your eye at any time. It is suitable for everyone including children as vision problems often begin at an early age. You can see your own retina – exactly what your eye care practitioner sees – even in a 3D animation and images are ready to view immediately. WHAT ARE THE BENEFITS OF OPTOMAP? Early signs of disease can be present in the periphery of your retina and remain undetected for a long time when using traditional methods. Early detection enables early treatment, for example, retinal tears can be present in the peripheral part of the retina and are not picked up by a standard sight test or photography. ​ Often the symptoms associated with tears are ‘flashes and/or ‘floaters’. Timely treatment can seal these tears preventing devastating sight loss due to a retinal detachment. ​ It is advisable to have an Optomap every time you have an eye exam. This will ensure you have a digital record of your retinal health on file which can be compared for changes over time. Quick links: EYE EXAMS EYECARE PLANS WHAT OUR PATIENTS SAY.. "Had a very thorough eye test with Taras Lac including using 2 different scanners. I felt very confident that every aspect of my eye health was covered. All the staff are very helpful and professional. My partner recently had issues with his eye and they fitted in an emergency appointment and gave him a very detailed examination." - H. Moore - 11/2021 via Google

HEARING CARE We are extremely excited to announce we are now offering hearing care services at Taylor Biddle. We have teamed up with The Hearing Care Partnership (THCP) as they share our passion for personal service and clinical excellence. ​ Services will include: Free hearing assessments Hearing aids Hearing protection Wax removal Tinnitus advice To book an appointment for hearing care, please contact us or visit the THCP website to learn more - www.thcp.co.uk . ​ We are confident we are the only practice you need to visit to accommodate all the eye and hearing care you and your family require. Book a Hearing Test at Wombourne Book a Hearing Test at Compton

TAYLOR BIDDLE COMPTON 39 Bridgnorth Road, Compton, Wolverhampton, WV6 8AF 01902 750325 BOOK YOUR APPOINTMENT Our Service is as Special as Your Eyes BOOK AN APPOINTMENT Monday - Friday: 9:00 - 5:30 Saturday: 9:00 - 5:00 Sunday: Closed OUR PRACTICE We are located nearby Compton Park on Bridgnorth Road where we are next door to Bridgnorth Road Pharmacy. Our location is close to numerous regular bus routes. Patient parking is available to the front and rear of the building Our practice is wheelchair accessible Lift access to both floors WELCOME TO COMPTON SEND US A MESSAGE Need a little help or just have a question? Fill in the form below and we'll get back to you as soon as we can. ​ Why not check our FAQs page for popular patient queries. If you still can't find what you need, we will be happy to help. Full Name Phone Email Write a message SEND Thank you for your message, we'll get back to you as soon as we can OUR DEDICATED TEAM Eye care is a passion at Taylor Biddle. We take pride in our highly skilled, knowledgeable team who stay with us for many years. We're dedicated to providing a welcoming environment for all our patients, with friendly service that is second-to none! MEET THE TEAM