< Back Matt Baker RHAD, MSHAA Matt qualified as an Audiologist in 1999, and has been passionate about clinical, patient focused hearing care ever since. Matt has been with Taylor Biddle since 2022, practising out of Wombourne. His wife Aphra is the resident Clinical Audiologist at Compton. Both Matt and Aphra believe in clinical, in-depth audiological testing and aftercare, and provide a service that is second to none in the private sector, specialising in tailored hearing solutions and comprehensive aftercare treatment programmes. In his spare time Matt enjoys spending time with the couple's many animals, teaching himself guitar, traditional archery, paddleboarding and photography. Clinical Audiologist

Ocular Coherence Tomography is an advanced eye scan for people of all ages. Similar to ultrasound, OCT uses light rather than sound waves OCT & OPTOMAP Available as part of our extended eye examination, we have invested in in revolutionary diagnostic equipment to detect a number of key eye conditions, such as glaucoma, age related macular degeneration (AMD) and diabetic retinopathy. Non-invasive and painless, our state-of-the-art equipment allows our Optometrists to see a larger area of your eye in greater detail. As a result, possible concerns can be identified even earlier. WHAT IS OCT? Ocular Coherence Tomography is an advanced eye scan for people of all ages. Similar to ultrasound, OCT uses light rather than sound waves to illustrate the different layers that make up the back of the eye. This particular 3D OCT unit captures a digital photograph of the surface of the eye at the same time and this can be cross referenced across any areas of concern. The major benefit of this state of the art machine is that it allows your optometrist to see both the back of your eye, and a three dimensional image look beneath the surface of the regular retinal image. Never before, has it been easier to find out the exact state and location of a particular eye condition. WHAT ARE THE BENEFITS OF OCT? Your optometrist can review the images on a PC screen and pin point areas of concern by digitally peeling the layers back until they define what it is that they have identified as requiring further investigation. Using this machine, your optometrist can more confidently diagnose, manage and refer you to a specialist for further treatment, should this be required. Striving to provide the best eye care, Taylor Biddle Opticians, your local optometrist can now provide this state of the art diagnostic tool with your eye test, if you so desire. There may be an additional charge for the OCT scan, but the benefits are obvious. The software can automatically detect even the most subtle changes in the retina with every eye test you take. This gives an invaluable on- going record of the health and condition of your eyes. Make sure that when booking your next eye test, you ask about an OCT scan. WHAT IS OPTOMAP? The OPTOMAP is an ultra-widefield digital retinal imaging system. This unique technology captures more than 80% of your retina in one panoramic 200-degree image, while traditional imaging methods typically only show 15% of your retina at one time. An OPTOMAP takes only seconds to perform, is painless and comfortable; nothing touches your eye at any time. It is suitable for everyone including children as vision problems often begin at an early age. You can see your own retina – exactly what your eye care practitioner sees – even in a 3D animation and images are ready to view immediately. WHAT ARE THE BENEFITS OF OPTOMAP? Early signs of disease can be present in the periphery of your retina and remain undetected for a long time when using traditional methods. Early detection enables early treatment, for example, retinal tears can be present in the peripheral part of the retina and are not picked up by a standard sight test or photography. Often the symptoms associated with tears are ‘flashes and/or ‘floaters’. Timely treatment can seal these tears preventing devastating sight loss due to a retinal detachment. It is advisable to have an Optomap every time you have an eye exam. This will ensure you have a digital record of your retinal health on file which can be compared for changes over time. Quick links: EYE EXAMS EYECARE PLANS WHAT OUR PATIENTS SAY.. "Had a very thorough eye test with Taras Lac including using 2 different scanners. I felt very confident that every aspect of my eye health was covered. All the staff are very helpful and professional. My partner recently had issues with his eye and they fitted in an emergency appointment and gave him a very detailed examination." - H. Moore - 11/2021 via Google

Our eye examination involves a thorough investigation of not only your vision but also the coordination and ocular health of your eyes. EYE EXAMINATIONS Our eye examination, involves a thorough investigation of not only your vision, but also the co-ordination and ocular health of your eyes. We welcome any questions during the process and will fully explain any findings to you. We offer both private and NHS eye tests for the whole family. Why not upgrade to our extended Eye examination to benefit from our state-of-the-art equipment? EXTENDED EYE EXAMINATION For most patients, we recommend upgrading your test to our extended eye examination, for which there is an additional fee. The fee reflects the high quality of our resources, the extensive cutting edge OCT & Optomap technology used by our optometrists as well ass the extra time required for the comprehensive procedures involved. We are committed to the NHS, however the scope of the NHS test does not automatically include these further investigations, it only provides for a basic eye test. Consequently we do advise patients to agree to extend the scope of the NHS Sight Test to the higher standards provided by our extended eye examination. Quick links: OCT & OPTOMAP CHILDRENS EYECARE WHAT OUR PATIENTS SAY.. "I had my first appointment at Taylor Biddle today and it was, by far , the best eye test I have had. All the staff were both professional and friendly and put me at ease on my first visit. As well as a regular eye test I had scans of my eyes done which reassured me that all was ok." - E. Somauroo - 02/2022 via Google

We offer a more sophisticated way to purchase your eyewear. Our Eyewear Styling Consultation is a guided journey through the process of choosing new glasses. EYEWEAR STYLING & FITTING Your eyewear should be an extension of your personal style, not just something necessary in order to see clearly! You deserve to look great in your frames and sunglasses and we are here to ensure that. The ultimate goal of our dispensing team is to make sure that you leave with eyewear that fits and flatters your face perfectly. With so many frames and sunglasses out there, it can be hard to know which ones are right for you and what styles you should look for. At Taylor Biddle, we offer dedicated styling sessions where our specially trained stylists can consider everything from your personal style to your face shape and complexion to find a perfect match that will suit YOU. OUR STYLING CONSULTATIONS Our expert dispensing team have undertaken additional training and certification in order to provide the best possible styling advice so you can look and feel your best. The consultation takes approximately 1 hour to ensure you have all the time you need to pick out the perfect pair. In that time, we will asses your individual facial features, hair and eye colour, personal style, prescription, work and lifestyle to determine the type of eyewear that will reflect you and meet your needs. We have a great variety of different styles, shapes and colours to choose from so you can be sure that there's something for you. During our consultation, we'll put together a selection of frames and/or sunglasses for you to try on and we will work together to find which are the best for you. THE PERFECT FIT When you have chosen your perfect frames, we will take extra care to ensure the best possible fit for optimal comfort and clear vision. We use state-of-the-art intuitive technology to ensure we can take precise measurements. Following the arrival of your eyewear, we will invite you to have them properly fitted and adjusted to maximise on comfort and leave you feeling as good as you look! We can even discuss how best to care for your glasses or sunglasses to make sure you get the most out of them. Quick links: EYEWEAR BRANDS EYE EXAMINATIONS WHAT OUR PATIENTS SAY.. "We would like to say a massive thank you to EVERYONE at Taylor Biddle. They make your experience of getting an eye test and then choosing new specs such fun. They know all their customers personally and this helps them to find the correct style of glasses to suit you. They will spend time with you talking through different points of which style suit you best. James had already pre chosen 4 pairs of specs for my husband prior to his test and he knows him so well, that the first pair he tried on were the ones he went away with!! We wouldn't go anywhere else." - D. Taylor - 08/2021 via Google

< Back Olha Lac BSc (Hons) MCOptom Dip ScV M.ASvP Olha graduated from Aston University in 2004 with a First Class Honours Degree in Optometry and over the next 10 years worked for Taylor Biddle before joining Tracey as a Director in 2014. Her vision for the business is firmly focused on embracing the latest cutting edge technology and providing the very best quality of eyecare and eyewear to the local community. Olha’s youngest son has learning difficulties so since qualifying her specialist interest is in binocular vision anomalies, Visual Stress and the way it can affect visual processing whilst reading. Over the past 10 years she has developed a combined method of using a battery of Schoolvision tests, Colorimetry and more traditional methods to detect and treat deficiencies that affect visual processing and improve reading and learning for schoolchildren and adults. As an award winning practitioner, she has helped hundreds of children and adults to find solution to their problems and finds it immensely rewarding to see the amazing difference the treatment can make on children’s education and especially their confidence. In her free time Olha loves cooking, yoga and beach holidays. Optometrist Director

Our privacy policy provides detailed information on when and why Taylor Biddle Opticians collects your personal information, how we use and store it. PRIVACY POLICY Your Privacy At Taylor Biddle, we are committed to the highest privacy standards. However you choose to interact with us, we will only collect data that is necessary for us to deliver the best possible service and ensure you are reminded about appointments or anything else relevant to your ongoing care. This policy provides detailed information on when and why we collect your personal information, how we use it and the very limited conditions under which we may disclose it to others. Collection of your Personal Information In addition to your basic contact information (name, date of birth, telephone numbers and your addresses) we will collect other relevant details including current and past health and medication information, your examination results, payment details and lifestyle information. We may also store associated information received from other health care professionals as part of your ongoing care. How we use this information The information we collect about you is used to ensure we provide you with the best and most appropriate products and services. In addition to your ongoing eye care, we will remind you when appointments are due and suggest relevant products or services that we believe would be of interest. We use your contact information to respond to queries from you, and where appropriate your bank details to collect Direct Debit payments as agreed. We may occasionally contact you to ask for your feedback on the services we have provided and to offer the opportunity to trial new products. Our policy on storage, processing, and retention of your information To provision and manage our services, your data is stored and processed by Optix Software Ltd within their UK facilities that are certified to ISO27001. If we collect Direct Debits from you these payments will be processed by Eyecare Payments Ltd. Any third-party company is only permitted to process your data for the specified purposes and in accordance with our instructions. We retain your information for as long as reasonably necessary to provide our products and services and to maintain records to satisfy tax and other legal requirements. How and when we may share your personal information Where necessary we may disclose your information to health care professionals including the NHS. We may also pass information to external agencies and organizations, including the police, for the prevention and detection of fraud and criminal activity. Should any claim be made, we may pass your personal information to our insurers and if our business is wholly or partially transferred to a third party, your personal information may be one of the transferred assets. Your rights with respect to the Personal Information we hold You are entitled to access the personal information that we hold on you; any such request should be made using our contact details below. If any data we hold is inaccurate, this will be corrected promptly on request. In certain circumstances, you can request that we erase your data which we will do where this would not prevent us from meeting our legal and regulatory obligations. Updating your communication preferences You may ask that we do not send you communications using any of the contact details we hold on our records, this may include your email, SMS, telephone and postal information. You may also request we restrict our communications to clinically necessary messages. Your personal preferences can be changed at any time by using the link at the end of every email and SMS message we send or by using our contact details below. 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The cookies collect information in a way that does not directly identify anyone, including the number of visitors to the website and blog, where visitors have come to the website from and the pages they visited. Managing cookies You can remove any cookies already stored on your computer and you can control how your web browser deals with cookies by changing your browser settings. However this may prevent you from using parts of our website. Many browsers give a range of options for managing cookies, including obtaining consent for every cookie, blocking certain types of cookie and blocking cookies from unrecognised websites. Finally, you can set your browser to block all cookies however you should be aware that many sites will not work as smoothly as you are used to and some basic functionality that is dependent on cookies will not work at all. 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Our most up to date privacy policy is always available on our website. Last updated: April 2022 Contacting us Visit our contact page to find our most up to date contact information.

EyeDream is the perfect alternative to laser surgery, daily contact lenses and specs. orthokeratology corrects your vision while you sleep - all without any need for eyelid tints or awkward glasses! EYEDREAM ORTHO-K Correct your vision while you sleep! EyeDream, a form of orthokeratology (ortho-k), can work to correct your vision while you sleep. Simply remove the custom contact lenses upon waking and enjoy a world of clear, natural vision throughout the day. EyeDream is non-invasive and has transformed the lives of thousands of short- sighted people across the world. HOW DOES EYEDREAM WORK? The cornea plays a key role in creating a sharp optical focus. EyeDream – advanced ortho-k lenses – gently reshape the curvature of the cornea overnight, creating a slightly flatter profile. Upon waking, the slight change (less than half the width of a human hair) in cornea curvature is enough to create clear, sharp vision for the duration of the day. IS EYEDREAM FOR ME? EyeDream is the perfect solution for people who suffer from mild to moderate myopia (short-sightedness) and want clear natural vision all day without the need for specs or lenses. Have considered laser surgery but are concerned with the associated risks. Are involved in sport but find specs and contact lenses restrictive. Are soft contact lens wearers but suffer from discomfort or dry, scratchy eyes. ORTHO-K AND MYOPIA The aim of Myopia Control is to slow down, or halt, the progression of myopia, and this is becoming increasingly effective, especially in children and teenagers. Orthokeratology lenses, such as EyeDream, are playing a key role in Myopia Control all over the world. Recent studies have indicated that myopia develops at a much slower rate, and can even be halted in children fitted with ortho-k. Click here to discover our other Myopia Control options. Q&A EyeDream Can I really sleep & see? Yes, once the effect is complete you simply remove the lenses each morning and you can see normally throughout that day. How quickly will it work? After the first night most of the necessary correction has been achieved. Normally, within a week, your sight during the day will be ‘treated’ and you will no longer be reliant on glasses or contact lenses. How is this possible? EyeDream lenses are made of one of the very highest oxygen permeable materials, Boston XO™, for maximum comfort and safety during overnight wear. Is EyeDream safe? Yes. Research and experience show that the whole process is 100% reversible. So if you decide to stop wearing EyeDream the eye will return to its original shape. This makes EyeDream an excellent alternative to laser eye surgery. How much does EyeDream cost? The initial fee is £150 (£175 for astigmatism) and Direct Debit payments thereafter of £49.50/month which includes solutions and twice-yearly replacement lenses. How do I try EyeDream? Simply book an appointment for a suitability consultation. If you are suitable your eyes will be analysed on an eye-mapping instrument and from the data gathered, lenses are ordered. Quick links: CONTACT LENSES CHILDRENS EYECARE

< Back Elisha Dhir BSc (Hons) MCOptom Dip ScV M.ASvP Elisha graduated from The University of Manchester in 2020 with a First-Class Honours degree in Optometry and qualified as an Optometrist in 2022 following her pre-registration year at Taylor Biddle. She has recently completed her School Vision Diploma which involves seeing patients with binocular vision anomalies and visual stress. In her free time, Elisha enjoys socialising, dining in restaurants and visiting new places. Optometrist

< Back Donna Lloyd Donna has been working at Taylor Biddle since 2016. She loves the diversity of her job and meeting new people as well as welcoming back our loyal regulars. Donna lives in Wolverhampton with partner Graham and 2 children. She enjoys reading, going to the theatre, meeting up with friends and socialising with our TBO family. Donna is self confessed the world’s biggest Elvis fan! Branch Manager Optical Dispenser

< Back Aphra Elisabeth Baker & Abi Davis RHAD, MSHAA & BSc Aphra With over 20 years of experience in audiology, Aphra is dedicated to helping people improve their hearing and enhance their quality of life. She specialises in treating a wide range of hearing issues—everything from mild hearing loss to more complex conditions and tinnitus management. Aphra works for The Hearing Care Partnership at Taylor Biddle Opticians , where she takes pride in offering personalised care to each patient. She is committed to understanding their unique needs and providing tailored solutions to ensure they hear more clearly and comfortably. Working alongside her husband, Matt Baker at the Wombourne branch, and our dedicated Hearing Care Assistant, Abi Davis, Aphra is part of a supportive, knowledgeable team that focuses on patient-centered care. Outside of her professional life, Aphra enjoys reading, archery, paddleboarding, and wild swimming. She’s also a devoted animal lover, caring for a variety of pets, including cats, ducks, chickens, and peacocks. With a passion for making a difference in people’s lives, Aphra is excited to help you hear the world around you more clearly. Abi In 2023, Abi graduated from the University of Warwick with a First-Class Honours degree in Biomedical Science and began her career in audiology. She finds great satisfaction in helping patients improve their hearing and reconnect with the world around them. Being part of their journey toward better hearing and an enhanced quality of life is deeply rewarding for her. Outside of work, Abi enjoys socialising over brunch with friends, attending live music events, reading, and spending time with her pet tortoise. Clinical Audiologist

Our Premium Eyecare Plan covers the extended eye examination and all the benefits included in Private Eye Examination Plan and more. EYECARE PLANS We are now offering exclusive Eyecare plans to spread the cost of enhanced eyecare . Currently the standard NHS funded eye exam is the same as it was when it was first implemented in 1948, but technology and expertise have increased a hundredfold since then. Eye conditions that previously would have caused blindness are often treatable, and there is now the ability to detect these problems early with the aid of cutting-edge technology like our OCT & Optomap. WHAT ARE THE BENEFITS? Inclusive Eye examinations As often as needed Extended eye examinations Longer appointment times Value for money Spread the cost monthly, no lump sum Peace of mind Terms & Conditions apply PRIVATE EYE EXAMINATION PLAN (PEEP) Our PEEP plan provides excellent value for money and peace of mind. For a monthly fee of just £8.50, it will cover all of your professional charges, see you as often as required, and not at strictly defined time intervals as laid out by the NHS. You will be booked for a longer appointment so that there is more time to discuss your requirements and to carry out any further tests as needed so that we can provide the best possible care for you. WHATS INCLUDED? £8.50 PER MONTH Comprehensive eye examination Under 30’s eye exam Optical Coherence Tomography (OCT scan) Daytona Optomap Ultra Wide View scan Pressures Check Anterior eye assessment Private Diabetic Assessment TAYLOR BIDDLE OPTICIANS EYECARE PLAN (TBO ECP) This Premium Plan covers the extended eye examination and all the benefits included in PEEP, but also gives a greater value for spectacle wearers with 25% discount on all eyewear and a two year accidental damage guarantee for an additional peace of mind. £14 PER MONTH Comprehensive eye examination Under 30s eye exam Optical Coherence Tomography (OCT scan) Daytona Optomap Ultra Wide View scan Pressures Check Anterior eye assessment Private Diabetic Assessment Consultant requested fields test plus report Consultant requested retinal scans plus report 25% discount off spectacles and lenses 15% discount off all products and solutions (excluding contact lenses). A guarantee on new spectacles for two years (small excess applies) Minimum contract 18 months, and then 6 months after the latest purchase. WHATS INCLUDED? CONTACT US FOR MORE INFORMATION ON OUR EYECARE PLANS GET IN TOUCH Quick links: OCT & OPTOMAP EYEWEAR

< Back Julia Kwiatkowski As Practice Manager at Taylor Biddle, Julia enjoys taking on the many challenges that help to make the business thrive. Outside of work, her main interests are gardening, antiques, design, music and socialising with friends and family. Practice Manager