< Back Olha Lac BSc (Hons) MCOptom Dip ScV M.ASvP Olha graduated from Aston University in 2004 with a First Class Honours Degree in Optometry and over the next 10 years worked for Taylor Biddle before joining Tracey as a Director in 2014. Her vision for the business is firmly focused on embracing the latest cutting edge technology and providing the very best quality of eyecare and eyewear to the local community. Olha’s youngest son has learning difficulties so since qualifying her specialist interest is in binocular vision anomalies, Visual Stress and the way it can affect visual processing whilst reading. Over the past 10 years she has developed a combined method of using a battery of Schoolvision tests, Colorimetry and more traditional methods to detect and treat deficiencies that affect visual processing and improve reading and learning for schoolchildren and adults. As an award winning practitioner, she has helped hundreds of children and adults to find solution to their problems and finds it immensely rewarding to see the amazing difference the treatment can make on children’s education and especially their confidence. In her free time Olha loves cooking, yoga and beach holidays. Optometrist Director

< Back Donna Lloyd Donna has been working at Taylor Biddle since 2016. She loves the diversity of her job and meeting new people as well as welcoming back our loyal regulars. Donna lives in Wolverhampton with partner Graham and 2 children. She enjoys reading, going to the theatre, meeting up with friends and socialising with our TBO family. Donna is self confessed the world’s biggest Elvis fan! Branch Manager Optical Dispenser

The Minor Eye Conditions Service (MECS) provides assessment and treatment for people with recently occurring minor eye problems. It is an NHS service provided by accredited optometrists COVID-19 URGENT EYESERVICE (CUES) We can now see you under a free service (if you’re registered with a Wolverhampton or South Staffs GP) for minor eye conditions, instead of you having to go to the Eye Infirmary. This free service is available for people of all ages. Our optometrists have undergone further training in order to treat a number of minor eye concerns. Please note that this is not a sight test. Also, if you have a major eye condition that is being regularly monitored by your optometrist or hospital eye service, it will not be covered by this service; for example, cataracts, diabetic retinopathy or glaucoma. WHAT CONDITIONS CAN BE TREATED AT A MECS APPOINTMENT? Foreign body in the eye Red eye or eyelids Dry eye, or gritty and uncomfortable eyes Irritation and inflammation of the eye Significant recent sticky discharge from the eye, or watery eye Recently occurring flashers of floaters Ingrowing eyelashes Recent and sudden loss of vision HOW CAN I MAKE AN APPOINTMENT? To make an appointment, call us and you will be asked some questions about your symptoms. This will enable us to assess how quickly you need to be seen, which will be within 24 hours in urgent cases and within a few days for a routine appointment. Please bring your glasses and a list of your current medication along to the appointment. The optometrist may put drops in your eyes to enlarge your pupils in order to get a better view inside your eyes. You should not drive until the effects of these drops has worn off, which may take a few hours. Our optometrists are able to issue prescriptions to treat minor eye conditions. If your condition is more serious, the optometrist will book you an urgent appointment at a hospital eye clinic. If you need a routine appointment with a hospital, the optometrist will organise this for you. You may also be advised to make an appointment with your GP if your eye condition is related to your general health. Before you go to hospital, ask your optometrist. Quick links: GET IN TOUCH EYE TESTS

Dry eye red eye assessments, this is primarily managed with ocular lubricants, over-the-counter remedies and remedial eyelid hygiene DRY EYE & RED EYE ASSESSMENTS At our practice, we often come across patients with ocular hyperaemia (red eye), discharge and discomfort. This is primarily managed with ocular lubricants, over-the-counter remedies and remedial eyelid hygiene. For patients who are not entitled to exemptions from NHS charges, we can prescribe ointments and eye drops via signed orders. We find that the majority problems leading to red eyes are not from infections, but often allergic/seasonal conjunctivitis which would not benefit from anti-biotic medication. It may be that your case requires urgent intervention and so we ensure to see red eye patients as soon as possible upon arrival to the practice. We find a brief appointment (15 minutes) is sufficient to make a diagnosis. As the examination is only of the external eye, a full eye examination or refraction is not normally required. WHAT CAUSES DRY EYE? Ageing over 60’s are the most common group to suffer Hot, dry or windy climates – causes evaporation of tears Inflammatory diseases – e.g. Rheumatoid arthritis affecting the joints is associated with higher risk of dry eyes. Side effects from medications – e.g. The oral contraceptive pill HOW IS DRY EYE SYNDROME TREATED? There is no absolute ‘cure’ for dry eye syndrome. However, most people can get significant relief from symptoms using a variety of treatments and measures. LID MARGIN HYGIENE If the underlying cause is blepharitis or lid margin disease, then treating this can often improve the ocular surface and reduce symptoms. This can be done by simply applying a hot compress using hot tap water and a clean flannel to the eye each day, and then cleaning the lid margin with the water and the flannel. Some people recommend using chemicals such as baby shampoo and sodium bicarbonate, but more often than not, these can cause ocular surface irritation, and so at least initially, are best avoided. LUBRICANTS Regular lubrication in the form of gels or drops can help keep the surface of the eyes wet, and thus reduce symptoms. Often, this is combined with lid margin hygiene. There are a wide range of eye drops available – consult your optometrist, GP or ophthalmologist for advice on which to use. For a full dry eye and red eye assessment contact us at Taylor Biddle today. GET IN TOUCH

< Back Sophie Rogers Level 2 Diploma in Optical Support Sophie has been with the Taylor Biddle team since 2016 and is passionate about providing highest standards of customer service. Due to her passion for the career, in 2020 she completed the Level 2 Diploma in Optical Support. She loves animals and in her spare time volunteers at a dog training club and also enjoys cooking and walking her dogs. Optical Dispenser

We have teamed up with The Hearing Care Partnership (THCP) as they share our passion for personal service and clinical excellence HEARING CARE We are extremely excited to announce we are now offering hearing care services at Taylor Biddle. We have teamed up with The Hearing Care Partnership (THCP) as they share our passion for personal service and clinical excellence. Services will include: Free hearing assessments Hearing aids Hearing protection Wax removal Tinnitus advice To book an appointment for hearing care, please contact us or visit the THCP website to learn more - www.thcp.co.uk . We are confident we are the only practice you need to visit to accommodate all the eye and hearing care you and your family require. Book a Hearing Test at Wombourne Book a Hearing Test at Compton

Good vision is essential in childhood development and regular eye examinations are the key to good vision. CHILDRENS EYECARE Good vision is essential in childhood development and regular eye examinations are the key to good vision. Research has shown that one in five school children have an undetected eye problem. As 80% of a child’s learning occurs visually, many children cannot see well enough to reach their full potential or enjoy everyday childhood activities as much as they could. A child may not realise if their vision is not clear – they assume the way they see is normal. Therefore regular eye examinations are advised for all children under the age of 16 at least once a year. FIND ANY CONCERNS AS SOON AS POSSIBLE Children should have their first eye examination by the age of four, sooner if any problems are suspected. The earlier a problem is detected, the more effectively it can be treated. It doesn’t matter if your child is too young to talk or read a letter chart, as we use a range of techniques and modern equipment to detect visual problems at any age. Such equipment used is a computerised test chart which allows us to use pictures, numbers, shapes as well as letters to check the child’s vision. We provide free NHS eye tests for all children under 16 and those under 19 and in full time education. If a child is found to need spectacles, a contribution is provided by the NHS. Typical warning signs to look out for: One eye turns in, out, up or down Complains of frequent headaches Frequently rubs eyes or blinks a lot Screws up eyes when reading or watching television Avoids reading, writing or drawing Has difficulty catching a ball Fails to make expected progress at school Develops behavioural or concentration problems at school WHAT IF MY CHILD NEEDS SPECTACLES? We stock a wide range of spectacles specially designed for children’s faces. Many have soft nose pads for extra comfort and sprung hinges to withstand extra wear and tear. Your child might prefer contact lenses. We have a great range of comfortable and easy-to-use contact lenses and our expert team can advise which option is best. Quick links: VISUAL STRESS EYEWEAR WHAT OUR PATIENTS SAY.. “Taylor Biddle Opticians look after three generations in our family with equal care and expertise. Tracey is always available for caring support and we have easy access to appointments. Staff are welcoming and friendly at both practices.” - S.D Claverley -

We offer a more sophisticated way to purchase your eyewear. Our Eyewear Styling Consultation is a guided journey through the process of choosing new glasses. EYEWEAR STYLING & FITTING Your eyewear should be an extension of your personal style, not just something necessary in order to see clearly! You deserve to look great in your frames and sunglasses and we are here to ensure that. The ultimate goal of our dispensing team is to make sure that you leave with eyewear that fits and flatters your face perfectly. With so many frames and sunglasses out there, it can be hard to know which ones are right for you and what styles you should look for. At Taylor Biddle, we offer dedicated styling sessions where our specially trained stylists can consider everything from your personal style to your face shape and complexion to find a perfect match that will suit YOU. OUR STYLING CONSULTATIONS Our expert dispensing team have undertaken additional training and certification in order to provide the best possible styling advice so you can look and feel your best. The consultation takes approximately 1 hour to ensure you have all the time you need to pick out the perfect pair. In that time, we will asses your individual facial features, hair and eye colour, personal style, prescription, work and lifestyle to determine the type of eyewear that will reflect you and meet your needs. We have a great variety of different styles, shapes and colours to choose from so you can be sure that there's something for you. During our consultation, we'll put together a selection of frames and/or sunglasses for you to try on and we will work together to find which are the best for you. THE PERFECT FIT When you have chosen your perfect frames, we will take extra care to ensure the best possible fit for optimal comfort and clear vision. We use state-of-the-art intuitive technology to ensure we can take precise measurements. Following the arrival of your eyewear, we will invite you to have them properly fitted and adjusted to maximise on comfort and leave you feeling as good as you look! We can even discuss how best to care for your glasses or sunglasses to make sure you get the most out of them. Quick links: EYEWEAR BRANDS EYE EXAMINATIONS WHAT OUR PATIENTS SAY.. "We would like to say a massive thank you to EVERYONE at Taylor Biddle. They make your experience of getting an eye test and then choosing new specs such fun. They know all their customers personally and this helps them to find the correct style of glasses to suit you. They will spend time with you talking through different points of which style suit you best. James had already pre chosen 4 pairs of specs for my husband prior to his test and he knows him so well, that the first pair he tried on were the ones he went away with!! We wouldn't go anywhere else." - D. Taylor - 08/2021 via Google

Our privacy policy provides detailed information on when and why Taylor Biddle Opticians collects your personal information, how we use and store it. PRIVACY POLICY Your Privacy At Taylor Biddle, we are committed to the highest privacy standards. However you choose to interact with us, we will only collect data that is necessary for us to deliver the best possible service and ensure you are reminded about appointments or anything else relevant to your ongoing care. This policy provides detailed information on when and why we collect your personal information, how we use it and the very limited conditions under which we may disclose it to others. Collection of your Personal Information In addition to your basic contact information (name, date of birth, telephone numbers and your addresses) we will collect other relevant details including current and past health and medication information, your examination results, payment details and lifestyle information. We may also store associated information received from other health care professionals as part of your ongoing care. How we use this information The information we collect about you is used to ensure we provide you with the best and most appropriate products and services. In addition to your ongoing eye care, we will remind you when appointments are due and suggest relevant products or services that we believe would be of interest. We use your contact information to respond to queries from you, and where appropriate your bank details to collect Direct Debit payments as agreed. We may occasionally contact you to ask for your feedback on the services we have provided and to offer the opportunity to trial new products. Our policy on storage, processing, and retention of your information To provision and manage our services, your data is stored and processed by Optix Software Ltd within their UK facilities that are certified to ISO27001. If we collect Direct Debits from you these payments will be processed by Eyecare Payments Ltd. Any third-party company is only permitted to process your data for the specified purposes and in accordance with our instructions. We retain your information for as long as reasonably necessary to provide our products and services and to maintain records to satisfy tax and other legal requirements. How and when we may share your personal information Where necessary we may disclose your information to health care professionals including the NHS. We may also pass information to external agencies and organizations, including the police, for the prevention and detection of fraud and criminal activity. Should any claim be made, we may pass your personal information to our insurers and if our business is wholly or partially transferred to a third party, your personal information may be one of the transferred assets. Your rights with respect to the Personal Information we hold You are entitled to access the personal information that we hold on you; any such request should be made using our contact details below. If any data we hold is inaccurate, this will be corrected promptly on request. In certain circumstances, you can request that we erase your data which we will do where this would not prevent us from meeting our legal and regulatory obligations. Updating your communication preferences You may ask that we do not send you communications using any of the contact details we hold on our records, this may include your email, SMS, telephone and postal information. You may also request we restrict our communications to clinically necessary messages. Your personal preferences can be changed at any time by using the link at the end of every email and SMS message we send or by using our contact details below. Use of cookies Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. The table below explains the cookies we use and why. Cookie: Cookie preference Name: CookieControl Purpose: This cookie is used to remember a user’s choice about cookies on ico.org.uk. Where users have previously indicated a preference, that user’s preference will be stored in this cookie. Cookie: Language selection Name: language Purpose: This cookie is used to remember any selection a user has made about language on ico.org.uk, using the language selector, so that the site will be shown in their chosen language when returning to the site. Cookie: Universal Analytics (Google) Name: _ga, _gali, _gat & _gid Purpose: These cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in a way that does not directly identify anyone, including the number of visitors to the website and blog, where visitors have come to the website from and the pages they visited. Cookie: YouTube cookies Name: PREF*, VSC*, VISITOR_INFO1_LIVE* & remote_sid* Purpose: We embed videos from our official YouTube channel using YouTube’s privacy-enhanced mode. This mode may set cookies on your computer once you click on the YouTube video player, but YouTube will not store personally-identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode. PREF - * Expires after eight months VSC - * expires at the end of your session VISITOR_INFO1_LIVE - *expires after eight months remote_sid - * expires at the end of your session Cookie: Vimeo cookies Name: player - vuid Purpose: We embed videos from our official Vimeo channel. When you press play Vimeo will drop third party cookies to enable the the video to play and to collect analytics data such as how long a viewer has watched the video. These cookies do not track individuals. Cookie: HotJar Name and Duration: _hjClosedSurveyInvites - 365 days _hjDonePolls - 365 days _hjMinimizedPolls - 365 days _hjShownFeedbackMessage - 365 days _hjid - 365 days _hjRecordingLastActivity - Session Length _hjTLDTest - Session Length _hjUserAttributesHash - Session Length _hjCachedUserAttributes - Session Length _hjLocalStorageTest - Under 100ms _hjIncludedInPageviewSample - 30 Minutes _hjIncludedInSessionSample - 30 Minutes _hjAbsoluteSessionInProgress - 30 Minutes Purpose: These cookies are used to track the customers experience and use of the website. We use this information to improve the functionality of the website and improve the customer experience. The cokkies do not collect information that would directly identify anyone. Cookie: Wix Name and Duration: XSRF-TOKEN - Session Duration hs - Session Duration svSession - 2 Years SSR-caching - 1 Minute _wixCIDX - 3 Months _wix_browser_sess - Session Duration consent-policy - 365 days smSession - Session Duration TS* - Session Duration bSession - 30 minutes fedops.logger.sessionId - 365 days wixLanguage - 365 days Purpose: wix - These cookies are used to maintain and improve the customers experience of the website. We uuse the information to identify registered members, monitor and analyze performance, operation and effectiveness of the platform and ensure the security and safe use of the platform. Cookie: Facebook Pixel Name: c_user – 365 days xs – 365 days fr – 90 days _fbp – 90 days oo – 5 years dpr – 7 days wd – 7 days presence – session duration sb – 2 years dbln – 2 years csrf – 24 hours Purpose: These cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in a way that does not directly identify anyone, including the number of visitors to the website and blog, where visitors have come to the website from and the pages they visited. Managing cookies You can remove any cookies already stored on your computer and you can control how your web browser deals with cookies by changing your browser settings. However this may prevent you from using parts of our website. Many browsers give a range of options for managing cookies, including obtaining consent for every cookie, blocking certain types of cookie and blocking cookies from unrecognised websites. Finally, you can set your browser to block all cookies however you should be aware that many sites will not work as smoothly as you are used to and some basic functionality that is dependent on cookies will not work at all. The following links go to the relevant help sections for the major web browsers and explain how to manage your cookies: Chrome https://support.google.com/chrome/bin/answer.py?hl=en&answer=95647&p=cpn_cookies Safari OS X http://docs.info.apple.com/article.html?path=Safari/5.0/en/9277.html Safari iOS http://support.apple.com/kb/HT1677 Internet Explorer http://windows.microsoft.com/en-GB/windows7/How-to-manage-cookies-in-Internet-Explorer-9 Firefox http://support.mozilla.org/en-US/kb/Cookies?s=cookies&r=0&e=es&as=s Android http://www.google.com/support/mobile/bin/answer.py?hl=en&answer=169022 Blackberry http://help.blackberry.com/en/blackberry-q10/10.3.1/help/mwa1334238823957.html Windows phone http://www.microsoft.com/windowsphone/en-us/howto/wp7/web/changing-privacy-and-other-browser-settings.aspx Privacy Policy updates We reserve our right to make any changes and updates to this privacy policy without giving you notice as and when we need to. Our most up to date privacy policy is always available on our website. Last updated: April 2022 Contacting us Visit our contact page to find our most up to date contact information.

Myopia control or myopia management is the area of children's eye care dedicated to slowing down childhood myopia progression. MYOPIA CONTROL Myopia (short sightedness) is becoming far more prevalent amongst children, and it’s estimated that by the year 2050, roughly half of the world’s population will be myopic. Some children have a continual progression of their myopia throughout their school years – often only stabilising when they have achieved full growth/adulthood. Children are more likely to have progressive myopia if: One or both parents are myopic Being of East Asian ethnic origin Spending limited time outdoors/lots of close/computer work Developing myopia before nine years old may significantly increase the risk of developing high myopia Not only does myopia progression means that the spectacles get thicker and heavier as they increase in strength, and that your child becomes more dependent on them as they are increasingly unable to see without them, but there are eye health benefits of limiting the progression and end stage prescription. Myopia management may reduce the risk of your child developing myopia related sight loss in adulthood. We now have several methods open to us to limit the progression of myopia. MYOPA MANAGEMENT CONTACT LENSES There are two types of contact lenses available: Soft specialist daily contact lenses – which need to be worn for about 10-12 hours a day for at least 6 days a week. Spectacles are required when contact lenses are not worn. The contact lenses can be fitted from as young as 8 years old. They go up to a -6.00 prescription and the direct debit is £45pm. Ortho K/EyeDream lenses – These are ‘hard’ lenses which are worn overnight. The lens gently reshapes the cornea (front of the eye) altering the prescription so that spectacles/contacts are not required during the day. These lenses are worn every night for a minimum of 8 hours. Additional spectacles are not required. These lenses can be fitted from the age of 8 and manage myopia (short sightedness) up to -4.50 and astigmatism up to -1.50. Click here to learn more. MYOPIA MANAGEMENT SPECTACLE LENSES If your child would prefer glasses instead of contact lenses, we are proud to offer two different advanced spectacle lenses as an alternative - MiYOSMART and Stellest. From HOYA, the MiYOSMART lenses are an innovative spectacle lens incorporating ‘DIMs’ technology (defocus incorporated multiple segments). Worn full time, they are lightweight, impact resistant and go up to a -10.00 prescription. Stellest lenses from Essilor also aim to slow the progression of Myopia. Thanks to their H.A.L.T technology, research suggests that Stellest lenses can slow down myopia progression by 67% on average when compared to single vision lenses. The initial set-up fee for MiYOSMART or Stellest lenses is £195 which includes the NHS voucher and a basic frame, thereafter a direct debit payment of £45pm. All follow-up appointments are included together with new lenses every 12 months or sooner if there is a prescription change. A second pair can be purchased at a special price of £100 which includes a basic frame. All the above monthly direct debits include any NHS sight tests and vouchers applicable. No method is guaranteed to work, but research shows an average of 60% slowing down of Myopia progression. Quick links: CHILDRENS EYECARE ORTHO-K

The latest news from Taylor Biddle Opticians. READ OUR LATEST BLOG POSTS Our Optometrist Hasan Featured on ITV News! Taylor Biddle Are Making Bald Moves for Charity Fundraising How Does Visual Stress Affect Children? World Diabetes Day – The Importance of Maintaining Good Eye Health How can contact lenses for children help to preserve their vision? 1 2 FOLLOW US FOR THE LATEST NEWS Follow us on Instagram #wix @taylorbiddleopticians Load more

Ocular Coherence Tomography is an advanced eye scan for people of all ages. Similar to ultrasound, OCT uses light rather than sound waves OCT & OPTOMAP Available as part of our extended eye examination, we have invested in in revolutionary diagnostic equipment to detect a number of key eye conditions, such as glaucoma, age related macular degeneration (AMD) and diabetic retinopathy. Non-invasive and painless, our state-of-the-art equipment allows our Optometrists to see a larger area of your eye in greater detail. As a result, possible concerns can be identified even earlier. WHAT IS OCT? Ocular Coherence Tomography is an advanced eye scan for people of all ages. Similar to ultrasound, OCT uses light rather than sound waves to illustrate the different layers that make up the back of the eye. This particular 3D OCT unit captures a digital photograph of the surface of the eye at the same time and this can be cross referenced across any areas of concern. The major benefit of this state of the art machine is that it allows your optometrist to see both the back of your eye, and a three dimensional image look beneath the surface of the regular retinal image. Never before, has it been easier to find out the exact state and location of a particular eye condition. WHAT ARE THE BENEFITS OF OCT? Your optometrist can review the images on a PC screen and pin point areas of concern by digitally peeling the layers back until they define what it is that they have identified as requiring further investigation. Using this machine, your optometrist can more confidently diagnose, manage and refer you to a specialist for further treatment, should this be required. Striving to provide the best eye care, Taylor Biddle Opticians, your local optometrist can now provide this state of the art diagnostic tool with your eye test, if you so desire. There may be an additional charge for the OCT scan, but the benefits are obvious. The software can automatically detect even the most subtle changes in the retina with every eye test you take. This gives an invaluable on- going record of the health and condition of your eyes. Make sure that when booking your next eye test, you ask about an OCT scan. WHAT IS OPTOMAP? The OPTOMAP is an ultra-widefield digital retinal imaging system. This unique technology captures more than 80% of your retina in one panoramic 200-degree image, while traditional imaging methods typically only show 15% of your retina at one time. An OPTOMAP takes only seconds to perform, is painless and comfortable; nothing touches your eye at any time. It is suitable for everyone including children as vision problems often begin at an early age. You can see your own retina – exactly what your eye care practitioner sees – even in a 3D animation and images are ready to view immediately. WHAT ARE THE BENEFITS OF OPTOMAP? Early signs of disease can be present in the periphery of your retina and remain undetected for a long time when using traditional methods. Early detection enables early treatment, for example, retinal tears can be present in the peripheral part of the retina and are not picked up by a standard sight test or photography. Often the symptoms associated with tears are ‘flashes and/or ‘floaters’. Timely treatment can seal these tears preventing devastating sight loss due to a retinal detachment. It is advisable to have an Optomap every time you have an eye exam. This will ensure you have a digital record of your retinal health on file which can be compared for changes over time. Quick links: EYE EXAMS EYECARE PLANS WHAT OUR PATIENTS SAY.. "Had a very thorough eye test with Taras Lac including using 2 different scanners. I felt very confident that every aspect of my eye health was covered. All the staff are very helpful and professional. My partner recently had issues with his eye and they fitted in an emergency appointment and gave him a very detailed examination." - H. Moore - 11/2021 via Google