Our privacy policy provides detailed information on when and why Taylor Biddle Opticians collects your personal information, how we use and store it. PRIVACY POLICY Your Privacy At Taylor Biddle, we are committed to the highest privacy standards. However you choose to interact with us, we will only collect data that is necessary for us to deliver the best possible service and ensure you are reminded about appointments or anything else relevant to your ongoing care. This policy provides detailed information on when and why we collect your personal information, how we use it and the very limited conditions under which we may disclose it to others. Collection of your Personal Information In addition to your basic contact information (name, date of birth, telephone numbers and your addresses) we will collect other relevant details including current and past health and medication information, your examination results, payment details and lifestyle information. We may also store associated information received from other health care professionals as part of your ongoing care. How we use this information The information we collect about you is used to ensure we provide you with the best and most appropriate products and services. In addition to your ongoing eye care, we will remind you when appointments are due and suggest relevant products or services that we believe would be of interest. We use your contact information to respond to queries from you, and where appropriate your bank details to collect Direct Debit payments as agreed. We may occasionally contact you to ask for your feedback on the services we have provided and to offer the opportunity to trial new products. Our policy on storage, processing, and retention of your information To provision and manage our services, your data is stored and processed by Optix Software Ltd within their UK facilities that are certified to ISO27001. If we collect Direct Debits from you these payments will be processed by Eyecare Payments Ltd. Any third-party company is only permitted to process your data for the specified purposes and in accordance with our instructions. We retain your information for as long as reasonably necessary to provide our products and services and to maintain records to satisfy tax and other legal requirements. How and when we may share your personal information Where necessary we may disclose your information to health care professionals including the NHS. We may also pass information to external agencies and organizations, including the police, for the prevention and detection of fraud and criminal activity. Should any claim be made, we may pass your personal information to our insurers and if our business is wholly or partially transferred to a third party, your personal information may be one of the transferred assets. Your rights with respect to the Personal Information we hold You are entitled to access the personal information that we hold on you; any such request should be made using our contact details below. If any data we hold is inaccurate, this will be corrected promptly on request. In certain circumstances, you can request that we erase your data which we will do where this would not prevent us from meeting our legal and regulatory obligations. Updating your communication preferences You may ask that we do not send you communications using any of the contact details we hold on our records, this may include your email, SMS, telephone and postal information. You may also request we restrict our communications to clinically necessary messages. Your personal preferences can be changed at any time by using the link at the end of every email and SMS message we send or by using our contact details below. Use of cookies Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. The table below explains the cookies we use and why. Cookie: Cookie preference Name: CookieControl Purpose: This cookie is used to remember a user’s choice about cookies on ico.org.uk. Where users have previously indicated a preference, that user’s preference will be stored in this cookie. Cookie: Language selection Name: language Purpose: This cookie is used to remember any selection a user has made about language on ico.org.uk, using the language selector, so that the site will be shown in their chosen language when returning to the site. Cookie: Universal Analytics (Google) Name: _ga, _gali, _gat & _gid Purpose: These cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in a way that does not directly identify anyone, including the number of visitors to the website and blog, where visitors have come to the website from and the pages they visited. Cookie: YouTube cookies Name: PREF*, VSC*, VISITOR_INFO1_LIVE* & remote_sid* Purpose: We embed videos from our official YouTube channel using YouTube’s privacy-enhanced mode. This mode may set cookies on your computer once you click on the YouTube video player, but YouTube will not store personally-identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode. PREF - * Expires after eight months VSC - * expires at the end of your session VISITOR_INFO1_LIVE - *expires after eight months remote_sid - * expires at the end of your session Cookie: Vimeo cookies Name: player - vuid Purpose: We embed videos from our official Vimeo channel. When you press play Vimeo will drop third party cookies to enable the the video to play and to collect analytics data such as how long a viewer has watched the video. These cookies do not track individuals. Cookie: HotJar Name and Duration: _hjClosedSurveyInvites - 365 days _hjDonePolls - 365 days _hjMinimizedPolls - 365 days _hjShownFeedbackMessage - 365 days _hjid - 365 days _hjRecordingLastActivity - Session Length _hjTLDTest - Session Length _hjUserAttributesHash - Session Length _hjCachedUserAttributes - Session Length _hjLocalStorageTest - Under 100ms _hjIncludedInPageviewSample - 30 Minutes _hjIncludedInSessionSample - 30 Minutes _hjAbsoluteSessionInProgress - 30 Minutes Purpose: These cookies are used to track the customers experience and use of the website. We use this information to improve the functionality of the website and improve the customer experience. The cokkies do not collect information that would directly identify anyone. Cookie: Wix Name and Duration: XSRF-TOKEN - Session Duration hs - Session Duration svSession - 2 Years SSR-caching - 1 Minute _wixCIDX - 3 Months _wix_browser_sess - Session Duration consent-policy - 365 days smSession - Session Duration TS* - Session Duration bSession - 30 minutes fedops.logger.sessionId - 365 days wixLanguage - 365 days Purpose: wix - These cookies are used to maintain and improve the customers experience of the website. We uuse the information to identify registered members, monitor and analyze performance, operation and effectiveness of the platform and ensure the security and safe use of the platform. Cookie: Facebook Pixel Name: c_user – 365 days xs – 365 days fr – 90 days _fbp – 90 days oo – 5 years dpr – 7 days wd – 7 days presence – session duration sb – 2 years dbln – 2 years csrf – 24 hours Purpose: These cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in a way that does not directly identify anyone, including the number of visitors to the website and blog, where visitors have come to the website from and the pages they visited. Managing cookies You can remove any cookies already stored on your computer and you can control how your web browser deals with cookies by changing your browser settings. However this may prevent you from using parts of our website. Many browsers give a range of options for managing cookies, including obtaining consent for every cookie, blocking certain types of cookie and blocking cookies from unrecognised websites. Finally, you can set your browser to block all cookies however you should be aware that many sites will not work as smoothly as you are used to and some basic functionality that is dependent on cookies will not work at all. The following links go to the relevant help sections for the major web browsers and explain how to manage your cookies: Chrome https://support.google.com/chrome/bin/answer.py?hl=en&answer=95647&p=cpn_cookies Safari OS X http://docs.info.apple.com/article.html?path=Safari/5.0/en/9277.html Safari iOS http://support.apple.com/kb/HT1677 Internet Explorer http://windows.microsoft.com/en-GB/windows7/How-to-manage-cookies-in-Internet-Explorer-9 Firefox http://support.mozilla.org/en-US/kb/Cookies?s=cookies&r=0&e=es&as=s Android http://www.google.com/support/mobile/bin/answer.py?hl=en&answer=169022 Blackberry http://help.blackberry.com/en/blackberry-q10/10.3.1/help/mwa1334238823957.html Windows phone http://www.microsoft.com/windowsphone/en-us/howto/wp7/web/changing-privacy-and-other-browser-settings.aspx Privacy Policy updates We reserve our right to make any changes and updates to this privacy policy without giving you notice as and when we need to. Our most up to date privacy policy is always available on our website. Last updated: April 2022 Contacting us Visit our contact page to find our most up to date contact information.

Now we are offering Private Diabetic Assessments as a part of our extended examinations utilising our cutting edge eye-scanning technology. DIABETIC SCREENING It is with regret that we have now withdrawn from the NHS diabetic screening programme, as due to the current COVID 19 situation we are concentrating on maximising safety and distancing measures by giving our patients more time ans space with extended examinations. Now we are offering a Private Diabetic Assessments as a part of our extended examinations utilising our cutting edge eye scanning technology. The NHS retinal screening photographs are just surface photographs of the central 30° of the retina. We are able to use much more sophisticated equipment to look at the back of the eye in much more detail than the basic retinal photograph. These additional tests, OCT and Optomap, offer 3 dimensional views and 180° views respectively and are not to be confused with the retinal photography. DIABETIC APPOINTMENTS AT TAYLOR BIDDLE Our experienced optometrists, who have extra qualifications in Diabetic retinal disease, will thoroughly check the scans and send a report to your GP with the results. We still recommend that you attend your NHS diabetic eye screening when invited to do so. The Private Diabetic Assessments are included in our Eyecare Plans. Click here to learn more about our Eyecare Plans.

Contact our Compton branch for your detailed eye exam with your trusted local independent Optician. TAYLOR BIDDLE COMPTON 39 Bridgnorth Road, Compton, Wolverhampton, WV6 8AF 01902 750325 BOOK YOUR APPOINTMENT Our Service is as Special as Your Eyes BOOK AN APPOINTMENT Monday - Friday: 9:00 - 5:30 Saturday: 9:00 - 5:00 Sunday: Closed OUR PRACTICE We are located nearby Compton Park on Bridgnorth Road where we are next door to Bridgnorth Road Pharmacy. Our location is close to numerous regular bus routes. Patient parking is available to the front and rear of the building Our practice is wheelchair accessible Lift access to both floors WELCOME TO COMPTON SEND US A MESSAGE Need a little help or just have a question? Fill in the form below and we'll get back to you as soon as we can. Why not check our FAQs page for popular patient queries. If you still can't find what you need, we will be happy to help. Full Name Phone Email Write a message SEND Thank you for your message, we'll get back to you as soon as we can OUR DEDICATED TEAM Eye care is a passion at Taylor Biddle. We take pride in our highly skilled, knowledgeable team who stay with us for many years. We're dedicated to providing a welcoming environment for all our patients, with friendly service that is second-to none! MEET THE TEAM

< Back Chloe Devonshire Chloe joined Taylor Biddle in 2024 following a career change. She enjoys everyday interactions with customers as well as working along side our amazing team. She enjoys time with family as well as family holidays in Cyprus. Optical Assistant

Myopia control or myopia management is the area of children's eye care dedicated to slowing down childhood myopia progression. MYOPIA CONTROL Myopia (short sightedness) is becoming far more prevalent amongst children, and it’s estimated that by the year 2050, roughly half of the world’s population will be myopic. Some children have a continual progression of their myopia throughout their school years – often only stabilising when they have achieved full growth/adulthood. Children are more likely to have progressive myopia if: One or both parents are myopic Being of East Asian ethnic origin Spending limited time outdoors/lots of close/computer work Developing myopia before nine years old may significantly increase the risk of developing high myopia Not only does myopia progression means that the spectacles get thicker and heavier as they increase in strength, and that your child becomes more dependent on them as they are increasingly unable to see without them, but there are eye health benefits of limiting the progression and end stage prescription. Myopia management may reduce the risk of your child developing myopia related sight loss in adulthood. We now have several methods open to us to limit the progression of myopia. MYOPA MANAGEMENT CONTACT LENSES There are two types of contact lenses available: Soft specialist daily contact lenses – which need to be worn for about 10-12 hours a day for at least 6 days a week. Spectacles are required when contact lenses are not worn. The contact lenses can be fitted from as young as 8 years old. They go up to a -6.00 prescription and the direct debit is £45pm. Ortho K/EyeDream lenses – These are ‘hard’ lenses which are worn overnight. The lens gently reshapes the cornea (front of the eye) altering the prescription so that spectacles/contacts are not required during the day. These lenses are worn every night for a minimum of 8 hours. Additional spectacles are not required. These lenses can be fitted from the age of 8 and manage myopia (short sightedness) up to -4.50 and astigmatism up to -1.50. Click here to learn more. MYOPIA MANAGEMENT SPECTACLE LENSES If your child would prefer glasses instead of contact lenses, we are proud to offer two different advanced spectacle lenses as an alternative - MiYOSMART and Stellest. From HOYA, the MiYOSMART lenses are an innovative spectacle lens incorporating ‘DIMs’ technology (defocus incorporated multiple segments). Worn full time, they are lightweight, impact resistant and go up to a -10.00 prescription. Stellest lenses from Essilor also aim to slow the progression of Myopia. Thanks to their H.A.L.T technology, research suggests that Stellest lenses can slow down myopia progression by 67% on average when compared to single vision lenses. The initial set-up fee for MiYOSMART or Stellest lenses is £195 which includes the NHS voucher and a basic frame, thereafter a direct debit payment of £45pm. All follow-up appointments are included together with new lenses every 12 months or sooner if there is a prescription change. A second pair can be purchased at a special price of £100 which includes a basic frame. All the above monthly direct debits include any NHS sight tests and vouchers applicable. No method is guaranteed to work, but research shows an average of 60% slowing down of Myopia progression. Quick links: CHILDRENS EYECARE ORTHO-K

Dry eye red eye assessments, this is primarily managed with ocular lubricants, over-the-counter remedies and remedial eyelid hygiene DRY EYE & RED EYE ASSESSMENTS At our practice, we often come across patients with ocular hyperaemia (red eye), discharge and discomfort. This is primarily managed with ocular lubricants, over-the-counter remedies and remedial eyelid hygiene. For patients who are not entitled to exemptions from NHS charges, we can prescribe ointments and eye drops via signed orders. We find that the majority problems leading to red eyes are not from infections, but often allergic/seasonal conjunctivitis which would not benefit from anti-biotic medication. It may be that your case requires urgent intervention and so we ensure to see red eye patients as soon as possible upon arrival to the practice. We find a brief appointment (15 minutes) is sufficient to make a diagnosis. As the examination is only of the external eye, a full eye examination or refraction is not normally required. WHAT CAUSES DRY EYE? Ageing over 60’s are the most common group to suffer Hot, dry or windy climates – causes evaporation of tears Inflammatory diseases – e.g. Rheumatoid arthritis affecting the joints is associated with higher risk of dry eyes. Side effects from medications – e.g. The oral contraceptive pill HOW IS DRY EYE SYNDROME TREATED? There is no absolute ‘cure’ for dry eye syndrome. However, most people can get significant relief from symptoms using a variety of treatments and measures. LID MARGIN HYGIENE If the underlying cause is blepharitis or lid margin disease, then treating this can often improve the ocular surface and reduce symptoms. This can be done by simply applying a hot compress using hot tap water and a clean flannel to the eye each day, and then cleaning the lid margin with the water and the flannel. Some people recommend using chemicals such as baby shampoo and sodium bicarbonate, but more often than not, these can cause ocular surface irritation, and so at least initially, are best avoided. LUBRICANTS Regular lubrication in the form of gels or drops can help keep the surface of the eyes wet, and thus reduce symptoms. Often, this is combined with lid margin hygiene. There are a wide range of eye drops available – consult your optometrist, GP or ophthalmologist for advice on which to use. For a full dry eye and red eye assessment contact us at Taylor Biddle today. GET IN TOUCH

Taylor Biddle Opticians was founded in 1994 by Tracey Taylor and Mike Biddle at the Compton premises. Two years later the Wombourne practice was opened. YOUR INDEPENDENT OPTICIANS IN WOLVERHAMPTON Taylor Biddle Opticians was founded in 1994 by Tracey Taylor and Mike Biddle at the Compton premises. Two years later the Wombourne practice was opened. Mike left in 2010, and in 2014 Olha Lac joined Tracey as co-director, adding to Tracey’s wealth of experience in the optical world. Olha has worked for Taylor Biddle since 2005 and has gained extra qualifications in visual dyslexia which has helped many children achieve their potential. In April 2021 Hasan Akhtar joined Tracey and Olha as co-director after working at Taylor Biddle since 2018. Hasan specialises in Medical Retina and Glaucoma and encourages further education and training to ensure the practice is at the forefront of providing an excellent eyecare service. YOUR PATIENT JOURNEY We endeavour to offer a service as special as your eyes as we believe you deserve the very best. 1 Call us or click to book your appointment online. 2 Quick Q&A to assess your current eye health, history and individual needs. 3 Your eye health check with state-of-the-art technology. 4 If required, it's time for expert advice on eyewear styling or new contact lenses. 5 Collection, fitting & aftercare for maintaining clear vision. BOOK ONLINE OUR DEDICATED TEAM Taylor Biddle team members stay with us for many years, ensuring a strong, knowledgeable and cohesive team. Customer service is at the heart of what we all do. This ethos, combined with heavily investing in the latest technology to improve eye care, plus offering an extensive range of frames and lenses, ensures that we will always offer the very best clinical service. MEET THE TEAM WE ARE PROUD TO OFFER EXCEPTIONAL CARE “Taylor Biddle Opticians look after three generations in our family with equal care and expertise. Tracey is always available for caring support and we have easy access to appointments. Staff are welcoming and friendly at both practices.” - S.D Claverley - READ MORE REVIEWS WELCOME TO WOMBOURNE WELCOME TO COMPTON

< Back Dale Dobbin Optical Dispenser Dale joined Taylor Biddle in 2025. He has over 20+ years of optical experience and has brought a wealth of knowledge to the team. In his spare time he enjoys, music, holidays and shopping. Optical Dispenser

< Back Tom Green BSc (Hons) FBDO Tom has been at Taylor Biddle since 2018 and became a qualified Dispensing Optician in 2025. He enjoys working in our busy environment and is passionate about customer care. Tom likes music, such as The Stone Roses and Oasis as well as wartime history. Also he loves socialising with friends and is a massive West Brom fan. Dispensing Optician

Contact our Wombourne branch for your detailed eye exam with your trusted local independent Optician. TAYLOR BIDDLE WOMBOURNE 34, Windmill Bank, Wombourne, Wolverhampton, WV5 9JD 01902 895909 BOOK YOUR APPOINTMENT Our Service is as Special as Your Eyes BOOK AN APPOINTMENT Monday - Friday: 9:00 - 5:30 Saturday: 9:00 - 5:00 Sunday: Closed OUR PRACTICE We are located In Wombourne on the corner of Windmill Bank and Planks Lane where we are next door to SPAR. Our practice is accessible via bus routes 15 and 16. Patient parking is available in front of the building Our practice is wheelchair accessible WELCOME TO WOMBOURNE SEND US A MESSAGE Need a little help or just have a question? Fill in the form below and we'll get back to you as soon as we can. Why not check our FAQs page for popular patient queries. If you still can't find what you need, we will be happy to help. Full Name Phone Email Write a message SEND Thank you for your message, we'll get back to you as soon as we can OUR DEDICATED TEAM Eye care is a passion at Taylor Biddle. We take pride in our highly skilled, knowledgeable team who stay with us for many years. We're dedicated to providing a welcoming environment for all our patients, with friendly service that is second-to none! MEET THE TEAM

< Back Tracy Morris Tracy has worked at Taylor Biddle as an Optical Assistant since 2014 and enjoys all aspects of working alongside our great team. She loves keeping fit and travelling to new places. Optical Assistant

< Back Joanna Peppiatt BSc (Hons) MCOptom Joanna has been qualified Optometrist since 2007 after graduating from Anglia Ruskin University. She enjoys all aspects of optometry and specialises in Eyedream Orthokeratology Contact lenses. She likes reading, running and spending time with family. Optometrist