Visual Stress is a visual processing disorder due to sensitivity to light and a believed hyper-excitability of the visual brain. WHAT IS VISUAL STRESS? Visual Stress is a visual processing disorder due to sensitivity to light and a believed hyper- excitability of visual brain. Visual Stress is said to affect 20% of the population – 13 million people in UK. It is not the same as dyslexia but it affects about 40% of dyslexics. As humans we are adapted to view natural images. Imagine a picture of a lake and mountains, beach, garden – is that comfortable to look at? Now imagine a stripy black and white shirt or a zebra – is that comfortable? English text is made of striped patterns which are mainly written in black on white paper, to our brain look like stripes – not natural! WHAT ARE THE SYMPTOMS OF VISUAL STRESS? Print blurs or goes out of focus Letters move, shimmer or shake Patterns like ‘rivers’ or ‘worms’ appearing when reading black on white text Glare from page or VDU Coloured halos around words Poor tracking, losing place when reading. Sore , watery eyes and headaches when reading VISUAL STRESS FULL ASSESSMENT Full eye examination – 1 hour, payable in advance. In-depth binocular vision investigation. Reading speed test Tracking Near focussing Pattern glare test Colorimetry assessment. VISUAL STRESS PROGRAMME FEES One hour full assessment £195 Follow-up appointments £95 VISUAL STRESS THERAPY PROGRAMME FOR SCHOOL CHILDREN Minimum period of 18 months. Direct debit £16 per month. Full assessment at a discounted rate of £80. Regular follow-up checks (3 to 6 months or as required). 25% off lenses (free lenses supplied if eligible for an NHS voucher). 50% off specialised tint. 50% off spare spectacles. Accidental damage cover (small excess may apply). 25% off non-NHS frames. REFERRAL VISUAL STRESS ASSESSMENT Includes Optomap imaging. 50% discount off all professional fees. 25% off all frames, lenses and tints. Please note – Assessments require 24 hours cancellation notice, or the advanced fee is forfeited. HOW CAN WE HELP? COLOURED FILTERS Filters can reduce discomfort by reducing contrast and filtering out a particular wavelength of light that causes the neurons to fire unnecessarily. But it has to be correct colour, saturation and brightness. A person may be sensitive to a particular wavelength of light and this can explain why a coloured tint can stabilize the visual brain. BINOCULAR VISION & READING Lot of symptoms of visual stress are the same as if the eyes have binocular vision insufficiency so do not work together properly. This could be due to eye muscles weakness so it’s VERY important to have full eye test and detailed binocular vision assessment. Unstable binocular vision can cause fixation to swap between eyes. This can be addressed with prescription lenses that stabilize the vision at near. Then we can proceed to Colorimetry assessment which goes through 6000 colour combinations to find the correct tint. Quick links: CHILDRENS EYECARE EYEWEAR WHAT OUR PATIENTS SAY.. "Can't recommend Taylor Biddle enough. Taras puts my daughter at ease during her visual stress tests. Staff are very welcoming and professional. Nothing is too much trouble." - J. Prosser - 02/2022 via Google

Our privacy policy provides detailed information on when and why Taylor Biddle Opticians collects your personal information, how we use and store it. PRIVACY POLICY Your Privacy At Taylor Biddle, we are committed to the highest privacy standards. However you choose to interact with us, we will only collect data that is necessary for us to deliver the best possible service and ensure you are reminded about appointments or anything else relevant to your ongoing care. This policy provides detailed information on when and why we collect your personal information, how we use it and the very limited conditions under which we may disclose it to others. Collection of your Personal Information In addition to your basic contact information (name, date of birth, telephone numbers and your addresses) we will collect other relevant details including current and past health and medication information, your examination results, payment details and lifestyle information. We may also store associated information received from other health care professionals as part of your ongoing care. How we use this information The information we collect about you is used to ensure we provide you with the best and most appropriate products and services. In addition to your ongoing eye care, we will remind you when appointments are due and suggest relevant products or services that we believe would be of interest. We use your contact information to respond to queries from you, and where appropriate your bank details to collect Direct Debit payments as agreed. We may occasionally contact you to ask for your feedback on the services we have provided and to offer the opportunity to trial new products. Our policy on storage, processing, and retention of your information To provision and manage our services, your data is stored and processed by Optix Software Ltd within their UK facilities that are certified to ISO27001. If we collect Direct Debits from you these payments will be processed by Eyecare Payments Ltd. Any third-party company is only permitted to process your data for the specified purposes and in accordance with our instructions. We retain your information for as long as reasonably necessary to provide our products and services and to maintain records to satisfy tax and other legal requirements. How and when we may share your personal information Where necessary we may disclose your information to health care professionals including the NHS. We may also pass information to external agencies and organizations, including the police, for the prevention and detection of fraud and criminal activity. Should any claim be made, we may pass your personal information to our insurers and if our business is wholly or partially transferred to a third party, your personal information may be one of the transferred assets. Your rights with respect to the Personal Information we hold You are entitled to access the personal information that we hold on you; any such request should be made using our contact details below. If any data we hold is inaccurate, this will be corrected promptly on request. In certain circumstances, you can request that we erase your data which we will do where this would not prevent us from meeting our legal and regulatory obligations. Updating your communication preferences You may ask that we do not send you communications using any of the contact details we hold on our records, this may include your email, SMS, telephone and postal information. You may also request we restrict our communications to clinically necessary messages. Your personal preferences can be changed at any time by using the link at the end of every email and SMS message we send or by using our contact details below. Use of cookies Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. The table below explains the cookies we use and why. Cookie: Cookie preference Name: CookieControl Purpose: This cookie is used to remember a user’s choice about cookies on ico.org.uk. Where users have previously indicated a preference, that user’s preference will be stored in this cookie. Cookie: Language selection Name: language Purpose: This cookie is used to remember any selection a user has made about language on ico.org.uk, using the language selector, so that the site will be shown in their chosen language when returning to the site. Cookie: Universal Analytics (Google) Name: _ga, _gali, _gat & _gid Purpose: These cookies are used to collect information about how visitors use our website. 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The cookies collect information in a way that does not directly identify anyone, including the number of visitors to the website and blog, where visitors have come to the website from and the pages they visited. Managing cookies You can remove any cookies already stored on your computer and you can control how your web browser deals with cookies by changing your browser settings. However this may prevent you from using parts of our website. Many browsers give a range of options for managing cookies, including obtaining consent for every cookie, blocking certain types of cookie and blocking cookies from unrecognised websites. Finally, you can set your browser to block all cookies however you should be aware that many sites will not work as smoothly as you are used to and some basic functionality that is dependent on cookies will not work at all. The following links go to the relevant help sections for the major web browsers and explain how to manage your cookies: Chrome https://support.google.com/chrome/bin/answer.py?hl=en&answer=95647&p=cpn_cookies Safari OS X http://docs.info.apple.com/article.html?path=Safari/5.0/en/9277.html Safari iOS http://support.apple.com/kb/HT1677 Internet Explorer http://windows.microsoft.com/en-GB/windows7/How-to-manage-cookies-in-Internet-Explorer-9 Firefox http://support.mozilla.org/en-US/kb/Cookies?s=cookies&r=0&e=es&as=s Android http://www.google.com/support/mobile/bin/answer.py?hl=en&answer=169022 Blackberry http://help.blackberry.com/en/blackberry-q10/10.3.1/help/mwa1334238823957.html Windows phone http://www.microsoft.com/windowsphone/en-us/howto/wp7/web/changing-privacy-and-other-browser-settings.aspx Privacy Policy updates We reserve our right to make any changes and updates to this privacy policy without giving you notice as and when we need to. Our most up to date privacy policy is always available on our website. Last updated: April 2022 Contacting us Visit our contact page to find our most up to date contact information.

< Back Dale Dobbin Optical Dispenser Dale joined Taylor Biddle in 2025. He has over 20+ years of optical experience and has brought a wealth of knowledge to the team. In his spare time he enjoys, music, holidays and shopping. Optical Dispenser

< Back Taras Lac BSc (Hons) MCOptom Dip ScV M.ASvP Taras graduated in Optometry in 2014 at Aston University and has worked for Taylor Biddle since 2014. He specialises in Anterior Eye problems such as dry eye , Blephex treatment for blepharitis and has a special interest in Dyslexia and Visual Stress as it affects him as well. Taras loves working with our team as we always put excellent clinical care as our top priority and finds it very rewarding to resolve any issues our patients may have. In spare time he enjoys keeping fit, gardening and spending time with family. Optometrist

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MEET THE TEAM Olha Lac BSc (Hons) MCOptom Dip ScV M.ASvP Optometrist Director Read More Julia Kwiatkowski Practice Manager Read More Taras Lac BSc (Hons) MCOptom Dip ScV M.ASvP Optometrist Read More Sarah Bedworth BSc (Hons) FBDO Dispensing Optician Read More Devinder Sidhu Level 2 Diploma in Optical Support Optical Dispenser Read More Sue Bundy Optical Assistant Read More Cheryl Meredith Optical Assistant Read More Tracey Taylor BSc (Hons) MCOptom Optometrist Director Read More Donna Lloyd Branch Manager Optical Dispenser Read More Joanna Peppiatt BSc (Hons) MCOptom Optometrist Read More Sophie Rogers Level 2 Diploma in Optical Support Optical Dispenser Read More Kimberley Lacey Level 2 Diploma in Optical Support Optical Dispenser Read More Linda Lawton Optical Assistant Read More Karen Rock Admin & Optical Assistant Read More Hasan Akhtar BSc(Hons) MCOptom DipTp(IP) Prof Cert Med Ret Prof Cert Glauc AFHA Optometrist Director Read More Hollie Bullock Level 2 Diploma in Optical Support Branch Manager Optical Dispenser Read More Elisha Dhir BSc (Hons) MCOptom Dip ScV M.ASvP Optometrist Read More Tom Green Level 2 Diploma in Optical Support Student Dispensing Optician Read More Beth Rowley Level 2 Diploma in Optical Support Optical Dispenser Read More Tracy Morris Optical Assistant Read More