< Back Kimberley Lacey Level 2 Diploma in Optical Support Kim joined Taylor Biddle in 2023 but has been working in optics for over 20 years. She has a Diploma in Leadership and Health care and Level 2 Diploma in Optical Support. Being in optics gives her the chance to make a difference to the patients she sees and is what has kept her in love with the profession. In her spare time she enjoys holidays, arts and crafts and loves spending time with her family and young son. Optical Dispenser

EyeDream is the perfect alternative to laser surgery, daily contact lenses and specs. orthokeratology corrects your vision while you sleep - all without any need for eyelid tints or awkward glasses! EYEDREAM ORTHO-K Correct your vision while you sleep! EyeDream, a form of orthokeratology (ortho-k), can work to correct your vision while you sleep. Simply remove the custom contact lenses upon waking and enjoy a world of clear, natural vision throughout the day. EyeDream is non-invasive and has transformed the lives of thousands of short- sighted people across the world. HOW DOES EYEDREAM WORK? The cornea plays a key role in creating a sharp optical focus. EyeDream – advanced ortho-k lenses – gently reshape the curvature of the cornea overnight, creating a slightly flatter profile. Upon waking, the slight change (less than half the width of a human hair) in cornea curvature is enough to create clear, sharp vision for the duration of the day. IS EYEDREAM FOR ME? EyeDream is the perfect solution for people who suffer from mild to moderate myopia (short-sightedness) and want clear natural vision all day without the need for specs or lenses. Have considered laser surgery but are concerned with the associated risks. Are involved in sport but find specs and contact lenses restrictive. Are soft contact lens wearers but suffer from discomfort or dry, scratchy eyes. ORTHO-K AND MYOPIA The aim of Myopia Control is to slow down, or halt, the progression of myopia, and this is becoming increasingly effective, especially in children and teenagers. Orthokeratology lenses, such as EyeDream, are playing a key role in Myopia Control all over the world. Recent studies have indicated that myopia develops at a much slower rate, and can even be halted in children fitted with ortho-k. Click here to discover our other Myopia Control options. Q&A EyeDream Can I really sleep & see? Yes, once the effect is complete you simply remove the lenses each morning and you can see normally throughout that day. How quickly will it work? After the first night most of the necessary correction has been achieved. Normally, within a week, your sight during the day will be ‘treated’ and you will no longer be reliant on glasses or contact lenses. How is this possible? EyeDream lenses are made of one of the very highest oxygen permeable materials, Boston XO™, for maximum comfort and safety during overnight wear. Is EyeDream safe? Yes. Research and experience show that the whole process is 100% reversible. So if you decide to stop wearing EyeDream the eye will return to its original shape. This makes EyeDream an excellent alternative to laser eye surgery. How much does EyeDream cost? The initial fee is £150 (£175 for astigmatism) and Direct Debit payments thereafter of £49.50/month which includes solutions and twice-yearly replacement lenses. How do I try EyeDream? Simply book an appointment for a suitability consultation. If you are suitable your eyes will be analysed on an eye-mapping instrument and from the data gathered, lenses are ordered. Quick links: CONTACT LENSES CHILDRENS EYECARE

The latest news from Taylor Biddle Opticians. READ OUR LATEST BLOG POSTS Our Optometrist Hasan Featured on ITV News! Taylor Biddle Are Making Bald Moves for Charity Fundraising How Does Visual Stress Affect Children? World Diabetes Day – The Importance of Maintaining Good Eye Health How can contact lenses for children help to preserve their vision? 1 2 FOLLOW US FOR THE LATEST NEWS Follow us on Instagram #wix @taylorbiddleopticians Load more

Our eye examination involves a thorough investigation of not only your vision but also the coordination and ocular health of your eyes. EYE EXAMINATIONS Our eye examination, involves a thorough investigation of not only your vision, but also the co-ordination and ocular health of your eyes. We welcome any questions during the process and will fully explain any findings to you. We offer both private and NHS eye tests for the whole family. Why not upgrade to our extended Eye examination to benefit from our state-of-the-art equipment? EXTENDED EYE EXAMINATION For most patients, we recommend upgrading your test to our extended eye examination, for which there is an additional fee. The fee reflects the high quality of our resources, the extensive cutting edge OCT & Optomap technology used by our optometrists as well ass the extra time required for the comprehensive procedures involved. We are committed to the NHS, however the scope of the NHS test does not automatically include these further investigations, it only provides for a basic eye test. Consequently we do advise patients to agree to extend the scope of the NHS Sight Test to the higher standards provided by our extended eye examination. Quick links: OCT & OPTOMAP CHILDRENS EYECARE WHAT OUR PATIENTS SAY.. "I had my first appointment at Taylor Biddle today and it was, by far , the best eye test I have had. All the staff were both professional and friendly and put me at ease on my first visit. As well as a regular eye test I had scans of my eyes done which reassured me that all was ok." - E. Somauroo - 02/2022 via Google

< Back Sophie Rogers Level 2 Diploma in Optical Support Sophie has been with the Taylor Biddle team since 2016 and is passionate about providing highest standards of customer service. Due to her passion for the career, in 2020 she completed the Level 2 Diploma in Optical Support. She loves animals and in her spare time volunteers at a dog training club and also enjoys cooking and walking her dogs. Optical Dispenser

< Back Devinder Sidhu Level 2 Diploma in Optical Support Dev has been working at Taylor Biddle Opticians since 2007. At the age of 16 she started as a receptionist and after completing an optical dispensing course her role changed to an optical dispenser. She enjoys helping patients with their spectacle journey, choosing frames and lenses which best suit their needs and requirements. Dev likes to socialise with family and friends, as well as cook and read. She also loves football, tennis and badminton. Optical Dispenser

Visual Stress is a visual processing disorder due to sensitivity to light and a believed hyper-excitability of the visual brain. WHAT IS VISUAL STRESS? Visual Stress is a visual processing disorder due to sensitivity to light and a believed hyper- excitability of visual brain. Visual Stress is said to affect 20% of the population – 13 million people in UK. It is not the same as dyslexia but it affects about 40% of dyslexics. As humans we are adapted to view natural images. Imagine a picture of a lake and mountains, beach, garden – is that comfortable to look at? Now imagine a stripy black and white shirt or a zebra – is that comfortable? English text is made of striped patterns which are mainly written in black on white paper, to our brain look like stripes – not natural! WHAT ARE THE SYMPTOMS OF VISUAL STRESS? Print blurs or goes out of focus Letters move, shimmer or shake Patterns like ‘rivers’ or ‘worms’ appearing when reading black on white text Glare from page or VDU Coloured halos around words Poor tracking, losing place when reading. Sore , watery eyes and headaches when reading VISUAL STRESS FULL ASSESSMENT Full eye examination – 1 hour, payable in advance. In-depth binocular vision investigation. Reading speed test Tracking Near focussing Pattern glare test Colorimetry assessment. VISUAL STRESS PROGRAMME FEES One hour full assessment £195 Follow-up appointments £95 VISUAL STRESS THERAPY PROGRAMME FOR SCHOOL CHILDREN Minimum period of 18 months. Direct debit £16 per month. Full assessment at a discounted rate of £80. Regular follow-up checks (3 to 6 months or as required). 25% off lenses (free lenses supplied if eligible for an NHS voucher). 50% off specialised tint. 50% off spare spectacles. Accidental damage cover (small excess may apply). 25% off non-NHS frames. REFERRAL VISUAL STRESS ASSESSMENT Includes Optomap imaging. 50% discount off all professional fees. 25% off all frames, lenses and tints. Please note – Assessments require 24 hours cancellation notice, or the advanced fee is forfeited. HOW CAN WE HELP? COLOURED FILTERS Filters can reduce discomfort by reducing contrast and filtering out a particular wavelength of light that causes the neurons to fire unnecessarily. But it has to be correct colour, saturation and brightness. A person may be sensitive to a particular wavelength of light and this can explain why a coloured tint can stabilize the visual brain. BINOCULAR VISION & READING Lot of symptoms of visual stress are the same as if the eyes have binocular vision insufficiency so do not work together properly. This could be due to eye muscles weakness so it’s VERY important to have full eye test and detailed binocular vision assessment. Unstable binocular vision can cause fixation to swap between eyes. This can be addressed with prescription lenses that stabilize the vision at near. Then we can proceed to Colorimetry assessment which goes through 6000 colour combinations to find the correct tint. Quick links: CHILDRENS EYECARE EYEWEAR WHAT OUR PATIENTS SAY.. "Can't recommend Taylor Biddle enough. Taras puts my daughter at ease during her visual stress tests. Staff are very welcoming and professional. Nothing is too much trouble." - J. Prosser - 02/2022 via Google

Our privacy policy provides detailed information on when and why Taylor Biddle Opticians collects your personal information, how we use and store it. PRIVACY POLICY Your Privacy At Taylor Biddle, we are committed to the highest privacy standards. However you choose to interact with us, we will only collect data that is necessary for us to deliver the best possible service and ensure you are reminded about appointments or anything else relevant to your ongoing care. This policy provides detailed information on when and why we collect your personal information, how we use it and the very limited conditions under which we may disclose it to others. Collection of your Personal Information In addition to your basic contact information (name, date of birth, telephone numbers and your addresses) we will collect other relevant details including current and past health and medication information, your examination results, payment details and lifestyle information. We may also store associated information received from other health care professionals as part of your ongoing care. How we use this information The information we collect about you is used to ensure we provide you with the best and most appropriate products and services. In addition to your ongoing eye care, we will remind you when appointments are due and suggest relevant products or services that we believe would be of interest. We use your contact information to respond to queries from you, and where appropriate your bank details to collect Direct Debit payments as agreed. We may occasionally contact you to ask for your feedback on the services we have provided and to offer the opportunity to trial new products. Our policy on storage, processing, and retention of your information To provision and manage our services, your data is stored and processed by Optix Software Ltd within their UK facilities that are certified to ISO27001. If we collect Direct Debits from you these payments will be processed by Eyecare Payments Ltd. Any third-party company is only permitted to process your data for the specified purposes and in accordance with our instructions. We retain your information for as long as reasonably necessary to provide our products and services and to maintain records to satisfy tax and other legal requirements. How and when we may share your personal information Where necessary we may disclose your information to health care professionals including the NHS. We may also pass information to external agencies and organizations, including the police, for the prevention and detection of fraud and criminal activity. Should any claim be made, we may pass your personal information to our insurers and if our business is wholly or partially transferred to a third party, your personal information may be one of the transferred assets. Your rights with respect to the Personal Information we hold You are entitled to access the personal information that we hold on you; any such request should be made using our contact details below. If any data we hold is inaccurate, this will be corrected promptly on request. In certain circumstances, you can request that we erase your data which we will do where this would not prevent us from meeting our legal and regulatory obligations. Updating your communication preferences You may ask that we do not send you communications using any of the contact details we hold on our records, this may include your email, SMS, telephone and postal information. You may also request we restrict our communications to clinically necessary messages. Your personal preferences can be changed at any time by using the link at the end of every email and SMS message we send or by using our contact details below. Use of cookies Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. The table below explains the cookies we use and why. Cookie: Cookie preference Name: CookieControl Purpose: This cookie is used to remember a user’s choice about cookies on ico.org.uk. Where users have previously indicated a preference, that user’s preference will be stored in this cookie. Cookie: Language selection Name: language Purpose: This cookie is used to remember any selection a user has made about language on ico.org.uk, using the language selector, so that the site will be shown in their chosen language when returning to the site. Cookie: Universal Analytics (Google) Name: _ga, _gali, _gat & _gid Purpose: These cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in a way that does not directly identify anyone, including the number of visitors to the website and blog, where visitors have come to the website from and the pages they visited. Cookie: YouTube cookies Name: PREF*, VSC*, VISITOR_INFO1_LIVE* & remote_sid* Purpose: We embed videos from our official YouTube channel using YouTube’s privacy-enhanced mode. This mode may set cookies on your computer once you click on the YouTube video player, but YouTube will not store personally-identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode. PREF - * Expires after eight months VSC - * expires at the end of your session VISITOR_INFO1_LIVE - *expires after eight months remote_sid - * expires at the end of your session Cookie: Vimeo cookies Name: player - vuid Purpose: We embed videos from our official Vimeo channel. When you press play Vimeo will drop third party cookies to enable the the video to play and to collect analytics data such as how long a viewer has watched the video. These cookies do not track individuals. Cookie: HotJar Name and Duration: _hjClosedSurveyInvites - 365 days _hjDonePolls - 365 days _hjMinimizedPolls - 365 days _hjShownFeedbackMessage - 365 days _hjid - 365 days _hjRecordingLastActivity - Session Length _hjTLDTest - Session Length _hjUserAttributesHash - Session Length _hjCachedUserAttributes - Session Length _hjLocalStorageTest - Under 100ms _hjIncludedInPageviewSample - 30 Minutes _hjIncludedInSessionSample - 30 Minutes _hjAbsoluteSessionInProgress - 30 Minutes Purpose: These cookies are used to track the customers experience and use of the website. We use this information to improve the functionality of the website and improve the customer experience. The cokkies do not collect information that would directly identify anyone. Cookie: Wix Name and Duration: XSRF-TOKEN - Session Duration hs - Session Duration svSession - 2 Years SSR-caching - 1 Minute _wixCIDX - 3 Months _wix_browser_sess - Session Duration consent-policy - 365 days smSession - Session Duration TS* - Session Duration bSession - 30 minutes fedops.logger.sessionId - 365 days wixLanguage - 365 days Purpose: wix - These cookies are used to maintain and improve the customers experience of the website. We uuse the information to identify registered members, monitor and analyze performance, operation and effectiveness of the platform and ensure the security and safe use of the platform. Cookie: Facebook Pixel Name: c_user – 365 days xs – 365 days fr – 90 days _fbp – 90 days oo – 5 years dpr – 7 days wd – 7 days presence – session duration sb – 2 years dbln – 2 years csrf – 24 hours Purpose: These cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in a way that does not directly identify anyone, including the number of visitors to the website and blog, where visitors have come to the website from and the pages they visited. Managing cookies You can remove any cookies already stored on your computer and you can control how your web browser deals with cookies by changing your browser settings. However this may prevent you from using parts of our website. Many browsers give a range of options for managing cookies, including obtaining consent for every cookie, blocking certain types of cookie and blocking cookies from unrecognised websites. Finally, you can set your browser to block all cookies however you should be aware that many sites will not work as smoothly as you are used to and some basic functionality that is dependent on cookies will not work at all. The following links go to the relevant help sections for the major web browsers and explain how to manage your cookies: Chrome https://support.google.com/chrome/bin/answer.py?hl=en&answer=95647&p=cpn_cookies Safari OS X http://docs.info.apple.com/article.html?path=Safari/5.0/en/9277.html Safari iOS http://support.apple.com/kb/HT1677 Internet Explorer http://windows.microsoft.com/en-GB/windows7/How-to-manage-cookies-in-Internet-Explorer-9 Firefox http://support.mozilla.org/en-US/kb/Cookies?s=cookies&r=0&e=es&as=s Android http://www.google.com/support/mobile/bin/answer.py?hl=en&answer=169022 Blackberry http://help.blackberry.com/en/blackberry-q10/10.3.1/help/mwa1334238823957.html Windows phone http://www.microsoft.com/windowsphone/en-us/howto/wp7/web/changing-privacy-and-other-browser-settings.aspx Privacy Policy updates We reserve our right to make any changes and updates to this privacy policy without giving you notice as and when we need to. Our most up to date privacy policy is always available on our website. Last updated: April 2022 Contacting us Visit our contact page to find our most up to date contact information.

< Back Dale Dobbin Optical Dispenser Dale joined Taylor Biddle in 2025. He has over 20+ years of optical experience and has brought a wealth of knowledge to the team. In his spare time he enjoys, music, holidays and shopping. Optical Dispenser

< Back Sarah Bedworth BSc (Hons) FBDO Sarah has worked in optics as a Dispensing Optician for over 30 years in a variety of practices and has been with Taylor Biddle since 2017. She loves our busy environment and enjoys all aspects of optical work, especially the challenge of more complex dispensing . Sarah loves mountain biking and motorhome holidays. Dispensing Optician

< Back Tom Green BSc (Hons) FBDO Tom has been at Taylor Biddle since 2018 and became a qualified Dispensing Optician in 2025. He enjoys working in our busy environment and is passionate about customer care. Tom likes music, such as The Stone Roses and Oasis as well as wartime history. Also he loves socialising with friends and is a massive West Brom fan. Dispensing Optician

Shop contact lenses through the Contact Lens Plan. Book your appointment online today! CONTACT LENS PLAN Regular contact lens checks are important. Not only is the health of the anterior eye checked, but the suitability of the contact lenses is assessed with regards to the type of lens and to any subtle prescription changes. Our Contact Lens Plans also include an annual sight test which we consider very important. Small changes in the prescription can then be incorporated into the contact lens prescription. Learn more about our popular options below. Customised bundle plans are also available, contact us for more information. Contact Lens Plan (CLP) £9.50 per month What's included? Regular contact lens checks as required. Emergency contact lens checks if required. If prescription changes, unopened boxes maybe exchanged. Emergency replacement lenses where possible supplied. Annual eye examinations. Contact Lens Plan Premium (CLPP) £13.00 per month Has all the CLP benefits, PLUS: Extended Eye Examination Optical Coherence Tomography (OCT) and/ or Optomap Scans Anterior/ Dry Eye Assessments 15% discount off spectacles and contact lens solutions CONTACT US FOR MORE INFORMATION ON OUR CONACT LENS PLANS GET IN TOUCH